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2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.

All new Hyundai Elantra revealed in Korea

After thoroughly teasing the next-generation Elantra, Hyundai is finally unveiling its latest sedan for the South Korean market (where it's called the "Avante"). While the names might be different, expect the revised model to look just like this for the North American debut at the Los Angeles Auto Show in November. Although, the powertrain range might be tweaked when crossing the Pacific. Hyundai is reworking the swoopy Fluidic Sculpture design language into a sleeker, simpler shape for the latest Elantra, and the company calls the new direction "Modern Premium." Up front, there's a big hexagonal grill to grab attention, and it's matched with squinting headlights on each side. The roof now simply flows back elegantly to the trunk, and the sides are left largely unadorned beyond an understated crease along the shoulders. At the rear, narrowing taillights stretch horizontally across the trunk. Also, while the upgraded styling is meant to make the Elantra look low and wide, the dimensions grow less than an inch in length and width. Beneath the upgraded design is a revised platform that's made of 53 percent advanced high strength steel, versus 32 percent before. The result is a stiffer frame that Hyundai claims leads to better crash test results and lower NVH. Drivers get added security from a safety suite that includes autonomous emergency braking, high beam assist, blind spot detection, and rear cross traffic alert. Hyundai is clear that powertrains can vary with region, but South Koreans get three choices in the Avante. A 1.6-liter gasoline-fueled four-cylinder offers 130 horsepower and 119 pound-feet of torque, and a 1.6-liter diesel makes 134 hp and 221 lb-ft. There's also a 2.0-liter petrol mill running on the Atkinson cycle that produces 147 hp and 132 lb-ft. Rumors suggest North America might get the turbocharged 1.6-liter from the latest Tucson with 175 hp and 196 lb-ft. Hyundai Motor Holds World Premiere of All-new Elantra in Korea 09 September, 2015 • Hyundai Motor's best-selling model evolves with innovative design • Award-winning compact sedan inspires driver confidence with enhanced performance and stable handling • Class-leading convenience and safety features are tailored to customer needs September 9, 2015 – Hyundai Motor Company, South Korea's largest automaker, today unveiled the 'All-new Elantra (named Avante in Korea)', a sophisticated evolution of the brand's long-established compact sedan.

Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product.