2014 Hyundai Santa Fe Sport on 2040-cars

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Hyundai and Genesis launch Job Loss Protection programs for new buyers

In 2009, to help new owners through The Great Recession, Hyundai created what it called Hyundai Assurance and Assurance Plus programs. Together, the allowed new buyers to return their cars within 12 months in case of an involuntary layoff, and made up to three car payments for new buyers in the same jobless boat. With the novel coronavirus Covid-19 already creating similar effects to the financial crisis, Hyundai has reinstated its Assurance Job Loss Protection program, and brought Genesis in on it with Genesis Cares Job Loss Protection. Hyundai will make up to six months of payments for anyone who buys or leases a new Hyundai from a Hyundai dealer, financed though Hyundai Capital, between March 14 and April 30, 2020 if the owner or lessee loses their job any time this year. The relief is available to any customer, regardless of employment history. On top of that, anyone who buys a new Accent, Venue, Kona, Elantra, Elantra GT, Tucson, or Santa Fe before April 30 and finances through Hyundai Capital can ask to have their payments deferred for 90 days. The Genesis Cares Job Loss Protection program provides the same benefit, covering anyone who takes home a new Genesis at a Genesis dealer, financed through Genesis Capital, from March 14 to April 30. Any involuntary termination through the end of this year can qualify for having up to six months of payments taken care of. Those who elect to buy a G70 sedan and finance through Genesis Capital before April 30, 2020 can request to have payments deferred for 90 days. For more information on the programs, check out the Hyundai and Genesis web sites. Related Video:

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai will open up some hydrogen fuel cell patents in Korea

Last year, Tesla made its electric vehicle patents open source. Last month, Toyota did the same with some of its hydrogen fuel cell patents. Now, Hyundai is going to let some Korean companies get access to the automaker's patents as parts of a innovation center project in Gwangju, South Korea. Just Auto reports that about 1,000 "unused patents" belonging to Kia and Hyundai will be made available to participants in a new automotive start-up hub. There will be 12 of these hubs in Korea, not all focused on hydrogen fuel cells. Hyundai said that it will help raise $164 million to help turn Gwangju in a center for eco-friendly industry. Phil Floraday, Hyundai Motor America manager of Midwest Product Public Relations, told AutoblogGreen that, "The main purpose of the patents mentioned in the story will be to nurture small- and medium-sized businesses in the Gwangju area. While we cannot clarify all the patents at this time, we can tell you that they are not entirely focused on FCEV or eco-friendly patents only." Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Just Auto Government/Legal Green Hyundai Hydrogen Cars patent