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2014 Hyundai Veloster Turbo gets stripped-down, lower-cost R-Spec model

We Autoblog staffers have had our ups and downs with our long-term 2013 Hyundai Veloster Turbo, but there's no question that the cheeky three-door hatchback has got its proponents. Case in point: at the recent driving event for the fire-breathing SRT Viper TA, none other than Ralph Gilles sauntered over to have a closer look at the matte grey Veloster we'd driven out to the track that day. Gilles had lots of praise for the Veloster styling; not out of line with similar sentiments we've heard all year long.
We digress slightly, but the larger point is that there still seems to be a lot of interest in the Veloster, and Hyundai has plans to fully explore potential new marketplace niches for the car with this all-new, 2014 Veloster Turbo R-Spec.
Following on with the formula for R-Spec models to date, the new Veloster is not a higher-performance Turbo, but rather one that is more affordable. The theory goes that a de-contented Veloster Turbo hits the sweet spot for those who are interested in tuning the car for performance, a group that will probably not need the higher spec comfort and connectivity content that the standard Turbo ships with.

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Hyundai testing facelifted Veloster Turbo in Germany

Love it or hate it, you have to admit that Hyundai went against the cookie-cutter norm when it unveiled the Veloster in 2011. And to many eyes, its oddball shape is still refreshingly original. But in the three and a half years since, Hyundai has moved its design language onwards, so it's about time the Korean automaker bring the quirky three-door (or novel four-door, depending on the angle from which you look at it) into the fold. And that's just what it appears to be doing in these latest spy shots.
Though it's hard to tell much from underneath the heavy camouflage, it's clear from these spy shots that this is indeed the Veloster, and given the center-exit dual exhaust tips, it seems to be the Turbo model and not the base naturally aspirated version. It seems to be wearing a bigger grille like the one Hyundai put on the latest Genesis, among others, and new bumpers front and back as well. The half-door on the right side does appear to be carrying over, it's wearing new wheels, and we're told there seems to be something afoot inside the cabin as well - likely revolving around an updated infotainment system.
Whether there are any consequential mechanical changes as well, we don't know. That said, development seems to be in a fairly advanced stage, so we wouldn't be surprised to see a refreshed Veloster on the show stand sometime later this year or early next at the latest.