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Hyundai reveals new Creta crossover in India

It's been less than a month since Hyundai told us to start anticipating the arrival of the new Creta, and even less time since it released the first teaser sketch. Now the Korean automaker has taken the wraps off the finished product. Unveiled over the weekend in India, the new Hyundai Creta applies the company's latest design language to a smaller crossover form. Full details have still yet to be released, but those body panels are laid over a structure the manufacturer calls Hive. It makes use of a high proportion of high-strength steel to keep the chassis rigid yet lightweight. Powertrain options – for the Indian market anyway – include a 1.6-liter four with 121 horsepower or a choice of diesels with as much as 126 hp. Hardly earth-shattering stuff, but short of more potent turbocharged offerings, those engines ought to make it perfectly competitive with the company it intends to keep. Relative output and fuel choices aside, the engines channel their power through a six-speed manual or automatic transmission, though there's no mention as of yet of the availability of all-wheel drive. We'll have to wait for a release with a wider purview to find out more. At this point Hyundai isn't showing us around the interior, either, but you can scope out what images have been released thus far in the slideshow above. It'll be a while longer before anyone can determine whether it'll prove a worthwhile competitor to the likes of the Nissan Juke, Jeep Renegade, and Honda HR-V, to name just a few likely rivals. With fellow Korean automaker SsangYong eager to make its mark with the similarly compact Tivoli as well, the Creta will have quite a fight on its hands. Hyundai Showcases the Global SUV- CRETA No. 1512015-06-278 hit • Strong structural strength with adoption of Hive body structure • Stable & confident ride & handling for ultimate driving experience • Powerful engine options with first in segment Diesel Automatic Transmission Chennai, 27 June 2015- Hyundai Motor India Ltd, the country's leading premium car manufacturer and the largest passenger car exporter today, unveiled India's most awaited stylish, powerful and dynamic SUV - 'CRETA'. The CRETA marks Hyundai's entry in growing SUV segment with strong product offering boosting Hyundai's product line up to a robust 10 product portfolio.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.