2003 Hyundai Santa Fe Awd on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai Tucson Fuel Cell sales not hitting target [UPDATE]

UPDATE: Hyundai spokesperson Derek Joyce contacted Autoblog to clarify that 1,000 units is a global production goal, not a sales goal. Hyundai's aim to get 1,000 examples of the Tucson Fuel Cell out to the public worldwide is falling well behind the company's original hopes. As of the most recent accounting through May 2015, the Korean automaker has managed to move just 273 of them globally since the FCVs first went on sale in Korea in 2013. Hyundai reportedly sold 76 Tucson FCVs in 2013, 128 in 2014, and 69 so far this year, according to Korea's Yonhap News Agency. Of those, the vast majority were shipped to the US and Europe with 116 and 117, respectively. Another 29 remained in South Korea. However, the automaker's vice president of corporate and product planning in the US said in May that it had actually only leased about 70 of the vehicles here. The 1,000-unit global goal by the end of 2015 is almost certain not to be met. The Yonhap News Agency points to a lack of refueling infrastructure as a major problem in marketing the Tucson Fuel Cell. There are 11 hydrogen stations in all of South Korea, and just of them are in Seoul. The situation isn't much better in the US with around 10 of them open to the public, mostly in California. In Korea, cost is also an issue because even the recently reduced price of 85 million won (76,170) is high and comes without government subsidies.

Hyundai Ioniq 6, Genesis GV70e continue EV product blitz through 2022

A Hyundai presentation to investors has revealed an onslaught of competitive-looking products coming in the next couple of years. It includes more electric variants of existing vehicles, as well as dedicated EVs for the Ioniq sub-brand, as well as updates for popular existing models that have to ensure they don't get stale. Perhaps the biggest news is the fact that Ioniq 6 is sedan will follow the retro-cool Ioniq 5 hatchback, hitting the road by 2022. With styling flowing from the stunning Prophecy concept revealed last year, it will help bolster the Ioniq sub-brand as an exciting choice for mainstream EVs. It's classified as a C-segment sedan, meaning it will be about the size of a Honda Civic. But before the Ioniq 6 arrives, a yet-unnamed CUV will also join the lineup in 2021. It's not clear whether that model will be for foreign markets or the U.S., but either way Ioniq is shaping up to be a strong nameplate. However, that doesn't mean it will be the sole source of EVs in the Hyundai empire. Following the launch of the battery-electric G80 later this year, Genesis will in 2022 offer an battery-electric version of its GV70. These will be named the G80e and GV70e, if trademark filings discovered earlier this year are any indication. Unlike the Ioniq 5 and 6, it will likely take the shape of their gasoline-powered counterparts with only minor styling changes. In 2022, updates to both the Sonata and Palisade will hit the market. Both vehicles were all-new in 2020, and their strong designs still appear fresh. However, Hyundai clearly understands the importance of keeping its bread-and-butter offerings fresh in a competitive market, unlike some Japanese and American automakers we could mention. Nowhere in the presentation was Kia mentioned, as the company is trying to keep the brands separate. However, Kia's boss has said it is going full steam ahead in the EV push, trying to outdo even Hyundai. The Hyundai juggernaut shows no signs of slowing down, and other automakers should take note (or be very afraid). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai reveals the 2021 Hyundai Santa Fe