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Standing Out In A Segment Of Me-Too Crossovers
This may sound strange, but bear with us - there is indeed a point to this little exercise. Okay, ready? We'd like you to close your eyes and imagine a crossover. Any modern crossover is fine.
Done? Good. Recall what you saw in your mind's eye. What did it look like? Did it have a somewhat aggressive shape - an upright greenhouse, pronounced wheel wells with some type of body cladding, a bold grille up front bracketed by large headlamps and hulking bodysides with a bit of visual flair provided by creases or rising shoulder lines? Did it sit jacked up a tad on oversized alloy wheels, distancing itself from any thoughts of mere station wagons? Yep, that was a crossover all right.

Hyundai promises brand new EV for US within three years

The big and official news from Hyundai at the Washington Auto Show this week was that a bunch of people went to the website for the Tucson Fuel Cell CUV. But as Michael O'Brien, the vice president of corporate and product planning for Hyundai Motor America, was announcing that bit of news, an off-hand mention of something more battery-powered caught our ear. Hyundai calls the hydrogen Tucson the "next-generation EV," but in the US, that H2 vehicle will actually beat an EV to the company's showrooms. There have been hints about a Hyundai EV in the US before – and the Korean company has shown off the BlueOn EV (pictured), based on the i10 – but O'Brien was willing to give a little bit more information on the still-nebulous EV plans. "It will be a new product, that's all we can say right now" The i10 electric vehicles have been in service since they were used at the G20 summit in Seoul, Korea in 2010 O'Brien said, but the EV that's coming to the US will be completely different. It will be a compact-class EV wearing the Hyundai badge (so, not the Soul EV from sister brand Kia) that could, based on demand, be sold in more locations than the Tucson Fuel Cell, which is going to be limited to places like California where there are hydrogen fueling stations. "It will be a new product, that's all we can say right now," O'Brien said. "It will be within the next three years. Not a firm production date, but soon." In general, Hyundai is still more confident in hydrogen as the preferred zero-emission solution, and O'Brien cited range anxiety as the number one obstacle to EV adoption, with the slow recharge rate in second place. Still, strict emissions regulations mean that automakers will need to look at many options, and Hyundai is more ready than ever to dip its toes in the plug-in side of the pool. Featured Gallery Hyundai Blueon unveiled in South Korea News Source: Hyundai Green Misc. Auto Shows Hyundai AutoblogGreen Exclusive Electric dc auto show washington auto show hyundai ev i10

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.