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2015 Hyundai Sonata cheaper than last year, starts at $21,150*

Prices for the 2015 Sonata range from $21,150 for the 2.4-liter SE to $33,525 for the 2.0-liter, turbocharged Sport 2.0T.
The arrival of a new generation of a successful car is usually accompanied by a small surge in its price, ranging from a few hundred to a couple thousand dollars. Hyundai, though, is eschewing that practice, delivering its heavily redesigned Sonata for less than its predecessor. It's only a $300 difference over last year's base model, the Sonata GLS, but we don't think the savings will be lost on consumers. The move is part of a larger reshuffling of the Sonata line. The outgoing GLS trim has been replaced by the SE as the base car, while the 2.4-liter engine can now be ordered with the Sport trim. Meanwhile the 2.0T Sport is both the sole turbocharged offering, and tops off the Sonata pricing hierarchy.

Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

2013 Hyundai Veloster Turbo: May 2013

Although I went on the Portland launch of the regular-strength Veloster back in late 2011, my time in the Turbo model was previously limited to one very brief commuting experience, so I was glad to get some time in our long-term matte gray model this month. In a way, I lucked out, grabbing the key fob to our Hyundai just as the weather in mid-Michigan finally acknowledged spring's existence. The temperature change afforded us the chance to swap out the all-season Kumho Solus KH25 rubber that it arrived with in January for its optional ($1,200) Michelin Pilot Super Sport tires (215/40ZR18), an almost absurdly major-league, high-dollar set of shoes for what is actually only a hottish hatch.
You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.
With the new footwear freshly installed, I made a beeline for South Bend, Indiana for the start of this year's One Lap of America, an event I've been staffing for well over a decade. I rolled into the Tire Rack headquarters' expansive parking lot, parking the VT alongside the competitors, whose vehicles appeared "cunningly disguised as racecars," covered with all manner of sponsorship stickers and graphics. You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.