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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.

Hyundai discontinuing Elantra Coupe in US for 2015

Hyundai's entry level two-door, the Elantra Coupe, is getting the axe for model year 2015. That leaves the Kia Forte Koup, Honda Civic and Scion tC to hold up the receding entry-level two-door segment.
The Coupe only arrived at US dealerships in 2012, initially as a 2013 model, and it was recently updated at the 2013 Los Angeles Auto Show, with Hyundai adding a more powerful 2.0-liter engine as standard (it was optional in other Elantra models). Considering its short run, though, we're guessing that even a quick update couldn't cure the slow sales that are likely at the root of the two-door's discontinuation. The Elantra Coupe should remain on sale in the Canadian market, according to Driving.ca.
We've reached out to Hyundai for official confirmation and a cause of death for the Coupe. When we hear back, we'll be sure to update you.