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Hyundai swims against the current with new i20 Coupe

Coupefying hatchbacks is all the rage in the European market these days. Its what Opel and Vauxhall did with the latest Astra, and what Renault did with the Mégane, and now Hyundai is preparing to follow a similar formula, only in a smaller form.
While the i30 is the model with which Hyundai competes with the aforementioned Astra and Mégane, to say nothing of the Volkswagen Golf and Ford Focus, it's the smaller i20 - recently introduced in five-door form - which the Korean automaker plans to give the coupe treatment.
Previewed in the teaser image above, the upcoming new i20 Coupe will enter a somewhat shrinking market for three-door superminis. Though the VW Polo, Ford Fiesta, Peugeot 208 and Opel Corsa are still available with three portals, their forms are otherwise no more coupe-like than their five-door counterparts. (Mini has tried a similar approach with its Coupe, and Citroën has forked the C3 five-door and DS3 three-door, but those are decidedly more upscale offerings.) Alongside the Seat Ibiza, Hyundai is one of the few mainstream automakers offering three-door superminis significantly distinguished from its five-door versions.

Hyundai Veloster Re:Flex edition hits showrooms with $21,650* MSRP

It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.
Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.