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Hyundai celebrates selling one-millionth Santa Fe

Hyundai celebrated a milestone yesterday when it sold the one-millionth Santa Fe crossover, which was the Korean automaker's first-and-only SUV when it was introduced in 2000. Hyundai credits the Santa Fe as being a key factor to the company's growth and success in the US, but it didn't describe the one-millionth Santa Fe or say where it was sold.
Before Hyundai introduced the crossover, which has been offered in short- and long-wheelbase versions from the start, it was primarily known for making inexpensive economy cars. Today the majority of Santa Fes are produced at its factory in West Point, Georgia, though they were previously made at the Hyundai Motor Manufacturing plant in Montgomery, Alabama. Today the Alabama plant makes Sonata and Elantra sedans. Hyundai says it will produce nearly 500,000 vehicles in the US this year, and will sell a total of 700,000 vehicles here.
Check out the press release below, for more details.

Hyundai may be working on Theta III power for a mid-engine car

Hyundai's been showing off mid-engine concepts and flogging mid-engine prototypes for at least four years. The fanciful 2014 Passo Corto gave way to a Veloster Midship concept just a few months later, the following years bringing the RM15 N and RM16 N. The "RM" stands for Racing Midship, and spy photographers caught the RM16 N painting a new racing line at the Nurburgring. Korean outlet Motorgraph reports that Hyundai is currently developing its Theta III engine for release late this year or in 2019 in the next-generation Genesis G80, but the four-cylinder will be engineered to suit front-wheel drive, rear-wheel drive, and mid-engine applications. In the interests of more power, displacement in the Theta III will increase to 2.5 liters from the 2.0- and 2.4-liter displacements of the Theta II. Naturally aspirated and turbocharged versions are in development, both maintaining Hyundai's GDi direct injection. Front-wheel drive, turbocharged applications are predicted to output 280 horsepower, rear-wheel-drive turbo vehicles would get 300 horsepower. The turbocharged 2.0-liter Theta II in the current Sonata tops out at 245 hp, the same engine previously offered in the Santa Fe took that up to 264 hp. The mid-engine turbo Theta III would shrink to 2.3 liters, but rock a max output of 350 horsepower. That would put a mid-engine Veloster at the award-winning end of the competitive set, alongside the 350-hp Ford Focus RS and well in front of the 292-hp Volkswagen Golf R. Admittedly, it's early days for such talk, but with a motor in the middle and ex- BMW M boss Albert Biermann helming the chassis department, Hyundai might even aim for dynamic comparisons to the 350-hp Porsche 718 Cayman S. A potential super sporty offering from the N division needn't be a Veloster, either; that hatch might merely be an engine testbed. The Korean carmaker didn't poach two ex- Bentley, Bugatti, and Lamborghini designers so that it could think small. Related Video:

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.