2019 Hyundai Elantra Se Sedan 4d on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.

Hyundai Veloster facelift includes new 7-speed DCT, light cosmetics

Hyundai hasn't given the Veloster the exterior overhaul that we expected, but it has outfitted the quirky, oddly doored hatchback with some new tech, at least in the Korean market. The biggest change for the Veloster is confirmation that the previously rumored seven-speed dual-clutch gearbox will replace the current six-speed unit in the Turbo. It's mated to the same 1.6-liter, forced-induction four-cylinder featuring 201 horsepower and 195 pound-feet of torque. The exterior receives a few tiny tweaks, too, with new wheel designs and slightly different silver trim around the grille, but the bigger changes are found in the cabin. Those alterations aren't limited to new materials: Hyundai has included a new engine sound equalizer for the Veloster that lets drivers select from six different engine soundtracks. The instrument cluster also gets slightly altered, and there are new two-tone looks for the seats, as well. According to a blog post by Hyundai, the price for the Turbo with the seven-speed dual clutch starts at 23.7 million won ($22,000). Unfortunately, there's no official word whether these changes are going to make it across the Pacific to the US market. We've got an inquiry in with Hyundai Motor America, and will let you know if we hear more.