2014 Hyundai Elantra Limited on 2040-cars

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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

2013 Hyundai Veloster Turbo: February 2013

I just couldn't bring myself to lead this post with the image you see on the right. The winter months have not been kind to our matte gray 2013 Hyundai Veloster Turbo, and since you can't just run the thing through your local car wash, our oddly shaped little hatchback has spent more days dirty than clean. It breaks my fleet manager heart to see one of our test cars covered in schmutz so frequently, but let's be honest - the last thing anyone wants to do when it's 12 degrees Fahrenheit outside is play with a hose and spend a good amount of time hand-washing a car.
Moral of the story: If you live in a cold-weather state where you expect to get regular doses of the white stuff, matte paint probably isn't for you. Not to worry, though, as the Veloster Turbo is offered in plenty of pretty, car wash-friendly colors.
We'll have a lot more to talk about regarding the Veloster's cleanability in forthcoming updates, and we're even planning a trip to the Dr. Beasley's office - the company that created the special matte paint detailing kit for the Hyundai - to have their experts show us how it's done. For now, let's spend some time talking about what we've learned about the turbocharged hatch during its honeymoon phase here in the Autoblog Garage.

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.