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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai expanding US plant capacity for SUV production

With cheap gasoline still driving CUV and SUV sales, three anonymous sources are reporting to Automotive News that Hyundai is looking to expand production at its Montgomery, AL factory with an eye towards production of high-riders. The Montgomery factory is currently responsible for Elantra and Sonata production, although as both sedans have faced slagging sales, Hyundai is seemingly taking a second look at its production priorities. "It's a new assembly line right next to the current Alabama line. State of Alabama is negotiating final terms," one of the sources told AN. The other two sources, meanwhile, indicated that while the company has been mulling expanded production in America, a final decision hadn't been made yet. As for what vehicle could join the Elantra and Sonata on a new line in Alabama, Korea Investment and Securities auto analyst Suh Sung-moon told AN the Santa Fe could move from its current home at the Kia facility in Georgia, although the Montgomery factory could also accommodate production of the compact Tucson (it's unclear if Suh was referencing the next-generation Tucson that debuted in Geneva or the current model) or even a pickup truck, were Hyundai to go such a route. Meanwhile, AN reports that Korea's Yonhap News Agency expects the Montgomery facility to be able to produce 300,000 vehicles, including an SUV, by 2017. While Hyundai declined Automotive News's inquiries, we have our ear to the ground for any official information from the South Korean marque.

Hyundai Genesis Coupe to get bigger, lux up?

With the all-new, 2015 Hyundai Genesis Sedan hitting the road, it puts the current Genesis Coupe in a rather weird spot. The sporty model is starting to get a bit long in the tooth, and for 2015, it's dropped its four-cylinder engine in the US. Hyundai isn't letting the car whither on the vine, though. Behind closed doors, the Korean automaker is rumored to be working on a new coupe to transform the vehicle from something of a pony car in the current guise into a luxury grand tourer with avante garde styling.
The next-generation Genesis Coupe would reportedly borrow its design inspiration from the Hyundai HND-9 Sports Coupe Concept from the 2013 Seoul Motor Show, according to Australian site Go Auto. The key to the new model is growing it larger to be able to seat four adults and giving it more grown-up styling at the same time. Go Auto claims that the coupe could finally get a V8 engine option and possibly a V6 and turbocharged four-cylinder in at least some markets, too. It's slated for a possible 2016 unveiling.
Even during the HND-9's unveiling, Hyundai admitted that the concept projected of the design direction for future models. Its styling was certainly a big shift from the current Genesis Coupe with more hard creases, a wide, mesh grille and butterfly doors. The show car also packed a 3.3-liter turbocharged, direct-injected engine with 364 horsepower and an eight-speed automatic transmission driving the rear wheels.