2010 Hyundai Elantra Se Sedan 4-door 2.0l on 2040-cars

Auto blog

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Genesis teases future large SUV with GV80 concept

After years of rumors that Genesis would add an SUV to its lineup, Hyundai's in-house luxury brand unveiled the GV80 concept at the New York Auto Show Wednesday. Genesis didn't reveal key details of the concept, such as its dimensions and whether it would fit three rows, but prior intel suggests a Genesis SUV would be a little larger than a Jeep Grand Cherokee and a little more expensive. However, the press release does establish three facts: opulence abounds, the high-rider previews the brand's future design language, and a hydrogen fuel cell powers the GV80 – conceptually, at least. The overall shape – dressed in a "bespoke Ice Granite finish" – seems a touch common, although we must note that numerous players already crowd the large luxury SUV field. To give the GV80 a unique identity, Luc Donckerwolke, head of Genesis design, tapped the arsenal of luxury and detailing he amassed during stints at Lamborghini and Bentley. Genesis' trademark crest grille gets filled with diamond mesh, and sits in a contoured channel that defines a spine running the length of the SUV. The quad headlights are nothing more than four swept-back slits. Along the sides, 23-inch wheels frame a deep vent carved into the bodywork, while the mesh pattern in the five-spoke alloys matches the trussed B- and C-pillars. In back, thin, fiber-optic taillights emphasize width and stylized vents in the lower fascia cool the powertrain. The interior puts on the real show. An analog speedometer jazzes up the digital dash cluster, the driver's display flowing into a curved, 22-inch OLED screen set atop the "bridge" instrument panel. The display's two zones serve driver and passenger separately. The driver can use the glass touchpad multi-function controller and knurled metal wheel to toggle through functions, and the passenger taps the metal pinstripes set into the ash wood console and center tunnel. That tunnel runs the length of the cabin, creating four distinct seating areas. Rear-seat passengers can also touch the metal stripes to control seatback screens. Many cows died to create the interior ambiance, with smooth and quilted-diamond-stitched leather everywhere. Suede, polished aluminum, and slate ash wood provide contrasts from the dash to the cargo area. The GV80's "advanced plug-in hydrogen fuel cell" specs remain a mystery, but it might not be an empty tease. Two years ago, Hyundai showed off the Intrado compact CUV concept at the Geneva Motor Show.

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.