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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai Tucson 'The Walking Dead' special edition is real and wants braaaiiinnnnss

Hyundai's association with The Walking Dead is, for a lot of fans, limited to the spearmint-green Tucson that Rick, Darryl, Maggie and Herschel drive around on AMC's hit show. But the tie-up with the series extends beyond that, going right into the graphic novels that inspired the TV show.
In celebration of 10 years of Robert Kirkman's series of comics, Hyundai has built special edition Tucson that, unlike its previous zombie survival cars, is going to see production. "The Walking Dead" Special Edition Tucson uses the same 2.4-liter engine found in the standard CUV, with 182 horsepower and 177 pound-feet of torque. In fact, this car is largely similar to your everyday Tucson, at least in terms of equipment.
It does add a few things which might be handy in the event of a zombie apocalypse, though. A Zombie Survival Kit, which Hyundai describes as a "Walking Dead 72-hour survivalist's backpack, a necessary item for any zombie 'prepper,'" is included, as are body decals for all four of the comic book's factions and a special splash screen on the navigation system. The exterior is finished in Ash Black and sports red accents, along with special edition badges. A cross-railed roof rack and mudguards round out the interior enhancements.

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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