2003 Hyundai Elantra Gt on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

2014 Hyundai Equus gallops into New York with first major refresh

Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ."
We're not entirely certain what "number-one shopped" means, but regardless, that's some serious company to be rubbing elbows with. Hyundai is seeking to draw even more people into its showrooms to cross-shop the Equus with those German, Japanese and British rivals by issuing the car's first major update since it was debuted at the New York Auto Show in 2009.
Not a stone was left unturned in this comprehensive refresh, with the exterior, interior, powertrain and chassis all receiving updates for the new year. Most noticeably on the outside, the 2014 Equus gets a new fascia that includes a restyled grille, along with standard LED fog lamps. Inside, the changes are more drastic and include a brand-new instrument cluster and center stack to go along with "ultra-premium genuine wood trim."

2014 Hyundai Tucson gets DI engines, styling tweaks, priced from $21,450*

Despite being overhauled for the 2010 model year, not much attention has been paid to the Hyundai Tucson crossover in recent times. But when its overseas twin, the ix35, received modest updates at this year's Geneva Motor Show, we knew it'd only be a matter of time before the US-spec model was blessed with similar tweaks. So, without further ado, meet the ever-so-slightly enhanced 2014 Tucson.
The most significant mid-cycle change is found under the Tucson's hood, where two new direct-injected four-cylinder powerplants are found. On the base end, there's a brand new 2.0-liter "Nu" inline-four, good for 164 horsepower and 151 pound-feet of torque. These numbers represent a loss of one measly horsepower, but five more foot-pounds of torque. Nothing significant here, and fuel economy is only slightly better - 23/29 miles per gallon city/highway versus the 22/29 rating of the 2013 model. Uplevel Tucson models use a revamped 2.4-liter engine, also featuring direct injection, which produces 182 hp and 177 lb-ft of torque - gains of six hp and nine lb-ft, respectively. That said, fuel economy for the front-wheel-drive, automatic transmission model has actually suffered some - 2013's rating of 21/30/25 mpg (city/highway/combined) has fallen slightly to 21/28/24. Both front- and all-wheel drive are available on all trim levels.
As far as visual enhancements go, the 2014 Tucson now uses projector-beam halogen headlamps up front and LED taillamps out back, and redesigned 17- and 18-inch alloy wheels are fitted, depending on trim level. Inside, two new cabin colors are available - beige and brown - the navigation system has been enhanced with a choice of two touchscreen interfaces, and there are now two-stage reclining rear seats.