2001 Hyundai Elantra Gls Sedan 4-door 2.0l on 2040-cars

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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Hyundai Elantra's alleged unintended acceleration sends teen, police on a 113-mile ride

Back in December, one North Texas teenager received a quick lesson in car control at the hands of his 2011 Hyundai Elantra. Elez Lushaj called police, after he says his car accelerated to nearly 120 mph on Highway 183 unintentionally. Dispatchers urged the 16-year-old driver to try everything from turning the car off to standing on the brakes and putting the car in neutral, but Lushaj told them nothing was working. Flummoxed, police simply did their best to warn traffic away from the speeding compact with the hope that the car would eventually run out of fuel.
Before that could happen, Lushaj lost control on Interstate 30 after some 90 minutes as he attempted to avoid a semi truck. The Elantra rolled four times, leaving the driver conscious but with several broken bones. Police commended Lushaj for keeping the car on the road and away from population centers for as long as he did.
Hyundai, meanwhile, said that it hasn't heard anything on the case. Spokesperson Jim Trainor reported to WFAA that it was "extremely unlikely for simultaneous and spontaneous total system failures for the brakes, accelerator and transmission to occur at the same time" and notes that Hyundai would like to investigate, but this is the first they've heard of Lushaj's wild ride. You can watch a local news report on the incident below for more information.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.