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Hyundai shutters engine development in shift to electric and hydrogen vehicles
Tue, Dec 28 2021Hyundai is quickly pivoting into an era of electric vehicles. Shortly after announcing it would halve the number of internal combustion models, it launched its first EV on its dedicated Electric Global Modular Platform (E-GMP), the supremely enjoyable Ioniq 5. Now, as The Korea Economic Daily reports, Hyundai Motor Group, which includes sister brand Kia and luxury brand Genesis, has closed its engine development division at its research and development center in South Korea to put those resources into electric powertrain development. According to the report, researchers from engine design are moving to its electrification design center, but a few remain behind to continue to refine existing internal combustion engines. The powertrain system development center will become an electrification test center, and the performance division will focus on electric performance. The group has also established a battery development center, and the R&D Center will also focus on raw materials for batteries and semiconductors. In an email, R&D boss Park Chung-Kook told employees, “Now, it is inevitable to convert into electrification. Our own engine development is a great achievement, but we must change the system to create future innovation based on the great asset from the past.” Hyundai Motor Group is targeting one million EVs a year by 2025, and full electrification by the year 2040. In addition to the newly launched Ioniq 5, Hyundai is planning to launch the Ioniq 6 EV, based on the stunning Prophecy concept, in 2022, and weÂ’ve already seen spy shots of that prototype in testing. That will be followed by the full-size Ioniq 7 SUV in 2024, which was recently previewed by the Seven Concept at the 2021 L.A. Auto Show. Kia is set to launch the EV6 in 2022, and Genesis recently revealed the GV60 electric crossover, both of which will use HyundaiÂ’s E-GMP architecture. Genesis also recently revealed an electric version of the GV70 crossover in China. Of course, Hyundai is also invested in hydrogen fuel cell vehicles, both commercial vehicles like its Xcient trucks, and passenger cars like the Nexo and the recently revealed Vision FK concept. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Dodge, Hyundai crowdsourced-funding sites deemed successes
Wed, 05 Jun 2013What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.
2019 Hyundai Santa Fe production version shown in first photos
Tue, Feb 6 2018Hyundai is continuing to trickle out information about the redesigned 2019 Santa Fe crossover, this time releasing exterior and interior images that give us a good sense of the production version. It'll get its world premiere later this month before making its official bow in Geneva in March. Hyundai had previously released a darkened teaser photograph that showed the profile of the three-row crossover, its largest passenger car, then last week a pair of official renderings that showed a hulking, muscular SUV. The new exterior image shows the Santa Fe from virtually the same angle, and it reveals a few differences from the most recent renderings. For starters, the greenhouse is more generous, not as narrow as in the rendering. The massive wheels have been brought down to a less aggressive size, and the production version isn't quite so bulging down the flanks. But it keeps the Cascading grille, the upright fascia, twin headlights and the prominent crease along the profile just below the windows. The fourth-generation SUV also grows in size, with a length of 187.8 inches, width of 74.4 inches and a longer wheelbase, giving it a wide, athletic stance. Inside, Hyundai says there's more room for passengers, with enhanced visibility and a horizontal layout, with a center touchscreen atop a relatively uncluttered console. The Santa Fe will come equipped with Hyundai's new rear cross-traffic collision-avoidance assist, which helps warn of approaching vehicles when the driver reverses out of areas with poor visibility and apply the brakes automatically when an oncoming vehicle is detected. It also gets safety exit assist technology, which Hyundai says temporarily locks the doors when it detects vehicles approaching from behind — presumably meaning in those situations where you're about to open your door in a parking space as a car pulls into the spot next to you.Related Video:



































