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Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: Peugeot eF01 folding e-bike, Australia orders Hyundai FCEVs

Australia has ordered 20 hydrogen powered vehicles from Hyundai. The Australian Capital Territory Government in Canberra will take delivery of the fleet of Hyundai's next-generation fuel cell vehicles (set to replace the Tucson Fuel Cell in 2018) for its Renewable Transport Fuels Test Berth project. As part of the program, the vehicles will be powered by hydrogen made with a Siemens Silyzer System with electricity from Hornsdale Wind Farm in South Australia. The Siemens refueler is capable of powering over 1, 000 fuel cell vehicles each averaging 14,000 miles per year. Read more from Hyundai. Peugeot has unveiled its eF01 electrically assisted folding bike. Meant to facilitate multimodal travel, Peugeot's eF01 folds up quickly to be thrown in the trunk of a car, carried on public transport, or wheeled in its folded position while walking. It's a little hefty, at 37 pounds, but its compactness helps make up for that. It can be charged in the cargo area of any vehicle with a 12-volt outlet, so it's ready to provide 18 miles of electric assistance at speeds of up to 12 mph. It can also communicate with a smartphone via Bluetooth to show current charge and range. Read more from Peugeot. A123 Systems will collaborate with Argonne National Laboratory to create safe, better performing lithium-ion batteries. The partners will focus on cathode technology in order to increase energy density and durability in order to improve the driving range of electric vehicles. A123 expects to increase energy density and range by more than 60 percent over its current offerings. "Working with Argonne will further advance our already strong presence in plug-in vehicles and support the increasing market demand globally," says A123 Systems CEO Jason Forcier. "We look forward to expanding our customer base as we offer increasingly greater range to our plug-in vehicle programs without compromising on the life and safety performance that the market has come to expect from A123." Read more in A123's press release. Featured Gallery Peugeot eF01 Folding E-Bike Related Gallery 2015 Hyundai Tucson Fuel Cell: LA 2013 View 19 Photos News Source: Hyundai, Peugeot, A123 Systems Green Hyundai Peugeot Alternative Fuels Bikes Electric Hydrogen Cars recharge wrapup

Joyrider nearly collides with kids, chased down by cops

A 14-year-old joyrider was able to outrun police in Utah but couldn't make it around a protective parent in a pickup truck. According to KSTU Fox 13 News in Utah, the thieving youngster's grandfather reported the white Hyundai Veloster missing, and police were already searching for it. As it turns out, his grandson had taken it and was driving like a crazy person. He even sped through a park where children were playing and into a neighborhood (video below).
Eventually, one of the parents at the park had enough. When the Hyundai appeared to be coming back to the park, he hopped into his pickup to stop the out of control teen and put himself in harm's way. After the violent way he was stopped by an oncoming truck, the kid might think twice about stealing any more cars. Bystanders got most of the incident on cell phone videos, including the crash, and you can scroll down to watch them and the news report for a little more backstory.