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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

An inside look at Rhys Millen's new Pikes Peak Unlimited racer [w/video]

Wider, Lower And Decidedly More Sinister
Rhys Millen was sitting on a cooler whittling away at a piece of aluminum when I first arrived at the expansive skidpad at the California Proving Grounds, owned by Hyundai, located in a desolate part of the California desert about a dozen miles east of Mojave. By the time I had walked over to the accomplished driver for introductions, he had picked up a piece of sandpaper and begun to arduously file away at the alloy's rough edges, smoothing them masterfully.
He was focused on the job, but I politely interrupted him and asked what he was making. Ryhs looked up, smiled, and then grabbed a few zip-ties and asked me to come over to the new Hyundai RMR PM580-T, destined for the Pikes Peak International Hill Climb in just two short weeks, raised on its air jacks just a few yards away.

2015 Hyundai Genesis automatically slows for speed cameras

Speed cameras are something of a foreign curiosity for many drivers in the US. Sure, there is sporadic use of red light cameras here, but the cams to catch speeders are much more popular in Europe. However, Hyundai might have created a way to end that scourge for our foreign auto enthusiast compatriots. The Korean automaker recently showed off a system on the Genesis at its headquarters in Seoul that could detect and automatically slow down for the nefarious devices. It could make many speeding tickets a thing of the past.
According to Australian website Drive, the Genesis' tech is actually a simple integration of already existing structures. It combines a navigation system programmed with the locations of speed cameras and the sedan's automatic braking. Drivers get an audible warning about a half-mile beforehand to slow down, and if they don't the car can do it for them.
Unfortunately, this potentially money-saving tech isn't leaving its domestic market anytime soon. "This is offered only in Korea and not planned for the US. In Korea, many cars with smart cruise control offer this and it is viewed as a safety feature," said Hyundai spokesperson Jim Trainor to Autoblog via email.