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Hyundai teases new Tucson ahead of Geneva [w/video]

Hyundai is giving us a pretty thorough tease of the design for the next-gen Tucson in sketch form ahead of the model's debut at the 2015 Geneva Motor Show on March 3, thanks to a newly released video and image. Up front, there's the latest version of Hyundai's chrome-framed hexagonal grille, and the squared-off wheel wells lend a more rugged appearance. According to the Korean brand's design boss Peter Schreyer in the CUV's announcement, the shape is meant to be a combination of flowing surfaces and sharp lines. The styling definitively takes some cues from the Hyundai Intrado concept from last year's Swiss show. While the grille is larger now, the two of them share similar shapes for the squinting headlights and more pronounced, bulging proportions overall, compared to the current Tucson. Also, judging by the additional shots in Hyundai's teaser video, the rear drops the show car's boomerang-shaped taillights and tiny hatch opening for more conventional features. While no interior looks are included, the clip suggests a more muted hue than the Intrado's eye-searing orange. Show full PR text HYUNDAI MOTOR SHOWS FIRST DESIGN IMPRESSION OF ALL-NEW TUCSON 03/02/15 Design sketch created in new teaser video Hints at bold and athletic SUV presence Global name underlines significance of new model Teaser video can be viewed at http://youtu.be/PzAJaWYRmdw High Wycombe, 3 February 2015 - Hyundai Motor has today unveiled its first hints about the design of the upcoming All-New Tucson, compact SUV, which will premiere at the 2015 Geneva Motor Show, on 3rd March. Commenting on the All-New Tucson, Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, said: "Our new compact SUV will be a big step forward for the Hyundai brand globally. The All-New Tucson has a bold and athletic presence and a proud stance. Its design is characterised by flowing surfaces, bold proportions, sharp lines and – most important – our brand signature hexagonal grille." The strong, sporty SUV appearance is enhanced by the upright silhouette and sleek character line. At the front, Hyundai Motor's distinctive chrome-framed hexagonal grille is connected to the headlamp clusters creating a powerful impression. With more than one million SUV sales in Europe since the introduction of the first Santa Fe in the early 2000s, Hyundai Motor has established its credibility in the SUV segment.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai's bizarre pooping robot baby pitches new Sonata

There are certainly some very weird auto ads out there, but a new challenger is entering the ring with Hyundai's absolutely bizarre Exobaby commercial for the latest Sonata. Blending inspiration from the video game Mega Man, the classic 1970s TV show The Six Million Dollar Man and a waking nightmare, Exobaby falls very deeply into the uncanny valley. Its proportions and movement come off as just slightly distorted, and the result is a baby that's more creepy than cute for this ad. Things get even odder just a few seconds in when the robo-toddler poops. Ostensibly, the Exobaby ad is supposed to show off all of the high-tech features on the Sonata, but many viewers are just going to be left trying to figure out what they're watching. If you need just over a minute of weird advertising to lift your day, then this Hyundai commercial must be seen. Related Gallery 2015 Hyundai Sonata News Source: HyundaiWorldwide via YouTubeImage Credit: Related images copyright Hyundai Marketing/Advertising Weird Car News Hyundai Videos Sedan car ads