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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai RM16 N mid-engine hatchback might be real

So, remember the Hyundai RM16 Concept? The South Korean automaker showed the mid-engine concept at the Busan Motor Show earlier this year, giving the world a glimpse of the menacing and mean future of the N performance brand. While we liked the look, we also lamented that "it doesn't seem any closer to reaching production." Looking at our latest round of photos from the Nurburgring, we might have been a smidge wrong. This car looks exactly like the RM16. Same huge flared fenders, same deep front intake, same rear bumper, and same side scoops for feeding the mid-mounted, 300-horsepower, turbocharged engine. Yes, we said "mid-mounted." While it's easy to see a mid-engine concept and figure, "Meh, it's just an auto show car, the real one will be front-engine, front-drive," it certainly doesn't seem to be the case here, judging by the swollen rear aches, camouflaged rear windows, and enormous side scoops. Really, the similarities between the car shown above and Busan's RM16 is staggering. If we're seeing the production RM16, it's a huge deal. First, because mid-engine, rear-drive hatchbacks are one of the craziest and rarest automotive species - see the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4 for examples. Second, and obviously, a mid-engine Hyundai would mark a dramatic departure from today's crop of all-wheel-drive hot hatchbacks, like the Volkswagen Golf R and Ford Focus RS. We're guessing Hyundai's car would enjoy both better handling and lighter weight, while asking drivers to sacrifice most of hatchback practicality. We also don't really know what to make of Hyundai's testing regime. According to our spies in Germany, Hyundai did a single lap of the Ring before heading out. Wet conditions could have called for a shortened day, but it seems odd to come out of the garage for a single lap, weather be damned. At this point, it's genuinely difficult to predict what Hyundai's up to. This car looks relatively finalized, right down to the tongue sticking out of the grille that could be a radar unit. We can't begin to predict when or where this car will debut, if at all. The Geneva Motor Show is a good bet, but that's a total shot in the dark on our part. All we know is that we would love it if this is Hyundai's first N Performance car.

2019 Hyundai Veloster Turbo caught uncovered at video shoot

Here's the fully revealed Hyundai Veloster Turbo, and it appears to be moving pretty quickly based on the blur in the photos. That's understandable because our spy photographer got these shots during a video shoot of the Hyundai's latest hatchback in which it was probably being driven aggressively for good footage. Despite the blur, we can tell quite a bit from the images. First off, we know it's a Turbo model because of its large, round, center exhaust tips. We can also see that the Veloster is hopping on the contrast roof bandwagon, but at least to this editor's eye, the design seems well-suited to the paint scheme. The roof line itself also looks as though it drops down more drastically than the previous model. The rear window is notably wider than the old model, and the slimmer, wider taillights are flush with the glass. We're focusing more on the tail since we already got a good look at the front of the Veloster when Hyundai released official images of the car in snazzy multi-colored camouflage. The car's frown does look more pronounced in a single color, though. It seems the Turbo version also gets a small additional intake inlet in the bottom of the front bumper compared with the normal version. We expect to see the fully uncovered car in person at the 2018 Detroit Auto Show. It will likely appear alongside the less-powerful version. There's also an N version in the works, but it's possible Hyundai won't reveal that until later in the year. Related Video: