2011 Hyundai Veracruz Gls on 2040-cars

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Hyundai files patent for smartphone feature disabler in proximity to steering wheel

Combatting driver distraction continues to be a hot topic in automotive safety, especially when it comes to young motorists. While simply not using a smartphone behind the wheel would fix much of the problem, automakers are trying to work out complicated ways to make people safer. For example, GM is experimenting with head and eye tracking to make sure folks are paying attention to the road. Now, Hyundai might have come up with a technology that offers a very simple fix: disable the phones. The Korean automaker explains the idea in explicit detail in a recently published patent. The tech specifically "limits or disables the use of some of mobile device features which could cause distraction to the user," according to the abstract. Depending on variables like the vehicle's speed, the system determines what smartphone functions are safe to use, including texting or voice calls. Based on a plethora of permutations in the document, these restrictions could only be for the area around the driver's seat or for the whole vehicle. The key to the patent is placing antennas around the vehicle and monitoring for cellular signals. When the system detects them, it can begin selectively deciding what features to allow on the device. The tech isn't a simple on/off switch either, and can possibly detect the time of day or importance of the caller to let messages though. The major downside to all of this is the phone would need to run a specific program or firmware for all of this to work. With such a recently published patent, it might be years before the tech arrives in Hyundai vehicles, if at all. Still, this is an interesting solution. Of course, it would be far simpler if people just put down their phones. You can read the full description of the automaker's concept, here. News Source: Free Patens Online via US Patent and Trademark Office Auto News Hyundai Technology Emerging Technologies Smartphone distracted driving patent cell phone driver distraction

An inside look at Rhys Millen's new Pikes Peak Unlimited racer [w/video]

Wider, Lower And Decidedly More Sinister
Rhys Millen was sitting on a cooler whittling away at a piece of aluminum when I first arrived at the expansive skidpad at the California Proving Grounds, owned by Hyundai, located in a desolate part of the California desert about a dozen miles east of Mojave. By the time I had walked over to the accomplished driver for introductions, he had picked up a piece of sandpaper and begun to arduously file away at the alloy's rough edges, smoothing them masterfully.
He was focused on the job, but I politely interrupted him and asked what he was making. Ryhs looked up, smiled, and then grabbed a few zip-ties and asked me to come over to the new Hyundai RMR PM580-T, destined for the Pikes Peak International Hill Climb in just two short weeks, raised on its air jacks just a few yards away.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.