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2016 Hyundai Veloster Turbo gets 7-speed DCT, Rally Edition model

The Hyundai Veloster lineup gets a little sweeter for 2016, with the Korean automaker showing off a host of new upgrades here at the 2015 Chicago Auto Show. Most significantly, the Turbo model gets a brand-new, seven-speed, dual-clutch transmission. Elsewhere in the lineup, there's a new Rally Edition model, and even the base, naturally aspirated Veloster gets a few tweaks. Hyundai will only offer 1,200 examples of its limited edition Veloster, pictured at right. Based on the Turbo R-Spec, the Rally Edition adds more performance-tuned suspension, 18-inch Rays lightweight wheels, faux carbon fiber aero accents, unique badging, and a brand-new matte blue paint job. The limited-production Veloster will arrive at dealers in May. In addition to a seven-speed DCT, the Veloster Turbo gets a new wheel design, redesigned seats, and a new look to the gauge cluster. Non-turbo Velosters get a spiffy new 17-inch wheel design, and optional black seats with yellow accents. Have a look at the refreshed Veloster range in the gallery above, and look just below for all the details in the company's press blast. New Rally Edition Model Adds both Dynamic and Aesthetic Upgrades to Turbo R-Spec Model CHICAGO, February 13, 2015 – Hyundai unveiled a new Rally Edition, coupled with significant design, dynamic and connectivity enhancements to its Veloster coupe at the Chicago Auto Show today. The Veloster Rally Edition builds upon Veloster Turbo R-Spec enthusiast credentials, with a more performance-focused suspension, RAYS® lightweight wheels with wide 225/40R18 tires, carbon-fiber-look aero accents, unique badging and floor mats. The Rally Edition is a limited production run planned for 1,200 units, all in a stunning Matte Blue paint, guaranteeing exclusivity to its enthusiast owners. 2016 Veloster will be available at dealers in May 2015. In addition, the 2016 Veloster Turbo model now offers a performance-oriented 7-speed dual-clutch transmission (DCT), a new machined-finish turbo-exclusive wheel design, a sportier seat design, enhanced electroluminescent gauge cluster and black headliner. The Veloster non-turbo receives a new 17-inch wheel design and available black seats with yellow accents. Also for 2016, all Veloster models offer a revised hood appearance without vent accents, a dark gray grille surround, 10mm-wider tires fitted to all 18-inch wheels, and new audio/navigation system functions (HD Radio®, Apple Siri®, and next-generation Blue Link®).

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2014 Hyundai Veloster Turbo R-Spec loses creature comforts, gains sporting equipment [UPDATE]

Hyundai unveiled the Veloster Turbo R-Spec at the LA Auto Show yesterday, and it's touted as a high-performance model without some of the standard features usually found on the Veloster Turbo, such as proximity-key entry with push-button start, premium gauge cluster, side-repeater mirrors, driver's auto-up window, high-gloss interior trim and heated leather seats.
Like the other three R-Spec models Hyundai has released (Genesis Coupe 2.0T R-Spec, Genesis Coupe 3.8 R-Spec and Genesis 5.0 R-Spec), the Veloster Turbo R-Spec skimps on interior appointments to keep the price down. But Hyundai thinks that people who buy it don't want that equipment anyway, and would rather install aftermarket goodies. The car is priced at $22,110 (including the $810 destination fee), which makes it the least expensive Veloster Turbo model.
The pared-down hatchback's special features include R-Spec-specific sport suspension, retuned steering and a B&M short-shifter for the six-speed manual transmission (the R-Spec isn't offered with an automatic). That's all great, but we can do without the red-accented side skirts and front splitter, which look just as tacky in person as they do in pictures.