2013 Hyundai Veloster on 2040-cars

Auto blog

Hyundai i20 Sport previews future N Division hot hatches

Hyundai is in the process of launching its own performance sub-brand that, eventually, will yield its own line of hot hatches. But while we wait for those to arrive, the Korean automaker has given us a little taste of what's to come with the i20 Sport you see here. Launched exclusively in Germany (where Hyundai Motorsport is based), the Hyundai i20 Sport is based on the Korean automaker's Ford Fiesta and Volkswagen Polo rival – and the basis for its World Rally Championship contender. The new Sport variant is more of a warmed-over job than an outright hot hatch, but it's not without its share of performance enhancements. The suspension is lowered and mounted to 18-inch OZ wheels. It features a new aero kit, though you might have missed it given the attention-grabbing (but optional) graphics. And the engine – while just a modest 1.0-liter turbocharged inline-three – produces a not inconsequential 120 horsepower. That's fairly competitive for an engine that size... especially when you can row the most out of it with a six-speed manual like the one fitted to the i20 Sport. Those specs are a promising harbinger of things to come. Hyundai's N division has already recruited top talent from BMW M GmbH, shown us where its heart is at with the N 2025 Vision Gran Turismo concept, and promoted itself through the company's WRC effort. We're looking forward to seeing how the i20 N (or whatever it's called) will shape up, but in the meantime the Sport model you see here gives us an idea of what it will look like. Related Video: Featured Gallery Hyundai i20 Sport News Source: Hyundai Hyundai Hatchback Performance hyundai i20

Hyundai Sonata's slow sales start to trigger more daring redesign

On paper, the latest Hyundai Sonata has been a winner. The sedan sold 216,936 units in 2014, around 13,000 more than the previous year, and the new model posted healthy year-over-year gains in both December and November. However, according to a report from Wards Auto, the Korean brand isn't happy with how the vehicle is doing and is planning a redesign, to be timed with the future refresh. Unveiled at the 2014 New York Auto Show, the latest Sonata has a more refined, almost luxurious air about it, and the sedan ditches the swooping styling from the previous generation. It also comes at a slightly lower base price. But the more mature design is also the problem. Hyundai Motor America CEO Dave Zuchowski told Wards during the 2015 Detroit Auto Show that the new model was "not as distinctive" as its predecessor. Previously, "people would seek us out because we look different. And we don't get that now," he said. While no details on the redesign were divulged, Zuchowski said the company was already at work on the shape. He suggested the changes would debut for the Sonata's refresh, likely in the 2017 or 2018 model years. Autoblog reached out to Hyundai about the possible design change and spokesperson Derek Joyce told us, "Dave was simply referring to our normal mid-cycle refresh where it's typical to make styling tweaks." According to Wards, the latest Sonata isn't conquesting as many buyers from other brands as Hyundai would like. The company reportedly raised incentives to get them to move. So while sales were up, the automaker was disappointed. AutoTrader senior analyst Michelle Krebs confirmed to Autoblog that incentives were high for the Sonata, but that had nothing to do with its design. "The midsize car segment has fallen out of favor with buyers who want utilities so they are carrying very heavy incentives. We expect that trend to continue and then some in 2015," she said. A previous report also claimed that the 2015 Sonata wasn't living up to sales expectations in part due to its more traditional styling. But the company shot down those claims because the sedan was still rolling out the entire range to dealers at the time. Even now, Hyundai is still adding the Sonata Hybrid and Plug-In to the lineup in the coming year.

Hyundai's bizarre pooping robot baby pitches new Sonata

There are certainly some very weird auto ads out there, but a new challenger is entering the ring with Hyundai's absolutely bizarre Exobaby commercial for the latest Sonata. Blending inspiration from the video game Mega Man, the classic 1970s TV show The Six Million Dollar Man and a waking nightmare, Exobaby falls very deeply into the uncanny valley. Its proportions and movement come off as just slightly distorted, and the result is a baby that's more creepy than cute for this ad. Things get even odder just a few seconds in when the robo-toddler poops. Ostensibly, the Exobaby ad is supposed to show off all of the high-tech features on the Sonata, but many viewers are just going to be left trying to figure out what they're watching. If you need just over a minute of weird advertising to lift your day, then this Hyundai commercial must be seen. Related Gallery 2015 Hyundai Sonata News Source: HyundaiWorldwide via YouTubeImage Credit: Related images copyright Hyundai Marketing/Advertising Weird Car News Hyundai Videos Sedan car ads