2012 Hyundai Veloster W/ Nav on 2040-cars

Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Hyundai keeps building mid-engine Velosters for some reason

Hyundai returned to the Busan Motor Show in South Korea this past weekend with the RM16 concept, a mid-engined prototype that takes the Veloster into even more radical territory. If the idea sounds familiar to you, that's because this is the concept's third iteration. Sadly, it doesn't seem any closer to reaching production. The project was first presented at the same show two years ago as the Veloster RM, packing a 2.0-liter turbo four behind the two-seat cockpit. The concept resurfaced last year in Seoul as the RM15 with even more extreme bodywork. And now it's back again. The engine stays right where it was, helping give the test bed 43/57 front-rear weight distribution. This time, however, the conventional turbocharger is replaced by an electric compressor, similar to the ones you might find in the Audi SQ7 TDI or Bugatti Chiron, and there's an electronic differential to channel its 296 horsepower to the road. The RM16 uses a six-speed manual transmission. The RM16 also features a new front end to put a fresh face on the carbon-fiber bodywork, an active rear wing, and an electronically variable exhaust. All of which is well and fine, but while the prototype is supposed to inform the forthcoming N-badged performance models, we wouldn't hold our collective breath waiting for a mid-engined hot hatch like this in Hyundai showrooms. Related Video: Hyundai Motor Demonstrates its Passion for High-Performance at the 2016 Busan International Motor Show • Hyundai Motor builds anticipation of high-performance 'N' models with RM16 concept • RM16 hints at future Hyundai 'N' model characteristics June 2, 2016 - Hyundai Motor today reinforced its high-performance aspirations with the world premiere of RM16, its latest 'N' model concept, at the 2016 Busan International Motor Show in South Korea. Hyundai Motor's performance-focused exhibits, which included the Hyundai N 2025 Vision Gran Turismo, hint at future N model characteristics. Hyundai Motor's high performance sub-brand 'N' was launched in September 2015, demonstrating the company's commitment to manufacture responsive, intuitive performance vehicles that bring 'Fun to Drive' to a broad range of customers.

Hyundai and GM say they're serious about air taxis

The Hyundai S-A1 electric concept is displayed at the 2020 Consumer Electronics Show (CES) in Las Vegas. (Getty Images)   DETROIT — Hyundai and General Motors said on Monday they are pushing ahead with developing "flying cars," with the South Korean company expressing optimism it could have an air-taxi service in operation as soon as 2025. A GM executive said it could take until 2030 for air-taxi services to overcome technical and regulatory hurdles and reach commercialization. Electric vertical takeoff and landing (eVTOL) zero-emissions aircraft, which take off and land like helicopters and carry passengers and cargo, are being developed by a number of startups as well as aircraft makers and automakers, but they face a long road to profitability. Hyundai is ahead of its previously stated timetable for rolling out air-mobility vehicles, Jose Munoz, the company's global chief operating officer, said in an interview broadcast on Monday at the Reuters Events Car of the Future conference. Munoz, who is also CEO of Hyundai North America, previously said urban air taxis would be in operation at major U.S. airports by 2028 and perhaps earlier. He told Reuters on Monday it could possibly happen before 2025. Cadillac Vertile View 9 Photos "We see this market as a significant growth opportunity," Munoz said, adding he was "very confident" of the technology's development. Hyundai is developing air taxis powered by electric batteries that can transport five to six people from highly congested urban centers to airports. Other automakers developing flying cars either alone or with startups include Toyota, Daimler and China's Geely. "I think that there's a long pathway here," Pamela Fletcher, vice president of GM's Global Innovation team, said at the Reuters event. "2030 is probably a real commercial inflection point." She added: "It's a very nascent space. There's a lot of work to be done on the regulatory side, as well as the actual technology side." In January, GM unveiled a flying Cadillac concept. Morgan Stanley has estimated the total addressable market for urban air mobility could hit $1 trillion by 2040 and $9 trillion by 2050. In 2019, Hyundai, which has a dedicated Urban Air Mobility Division led by Jaiwon Shin, a former NASA engineer, pledged to invest about $1.5 billion in urban air mobility by 2025. Munoz said Hyundai sees its flying cars serving not only residential customers but also transporting commercial cargo.