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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

Hyundai i30 comes to America as the 2018 Elantra GT

At last year's Paris Auto Show, Hyundai revealed its clean and classy i30 hatchback, with the promise that it would arrive in the US as the Elantra GT. The company has fulfilled that promise and then some, bringing us the same attractive hatch, but with even more power. Visually and structurally, the car is pretty much identical. The lines aren't fussy, and the look is more upright than its predecessor. The interior is reasonably attractive, but we wish the infotainment display was better integrated with the dash like the Elantra sedan's dash. View 52 Photos The big differences are under the hood. The European i30 features an array of gas and diesel engines, and the most potent of which produced only about 140 horsepower. In the United States, the least powerful Elantra GT is the naturally aspirated 2.0-liter inline-4 that makes 162 horsepower. And if that's not enough, a Sport version will be offered with Hyundai's 201-horsepower turbocharged 1.6-liter. The Elantra GT Sport, like its sedan counterpart, also picks up a few other improvements. It trades in the standard hatch's torsion bar rear suspension for a multi-link set-up. It also moves up to 18-inch alloy wheels, instead of the standard 17-inch alloys, and larger front and rear disc brakes. The interior gets some sportier accoutrements, too. View 6 Photos All Elantra GTs will be available with a number of premium options, including leather, dual-zone climate control, cruise control with start and stop functionality, automatic emergency braking, and lane keeping assist. You'll also be able to use Hyundai's Blue Link Alexa feature. Interested buyers will be able to check out an Elantra GT at dealer lots this summer, but Hyundai has not yet released pricing. Related Video: Related Gallery 2018 Hyundai Elantra GT | 2017 Chicago Auto Show View 9 Photos Image Credit: Hyundai Chicago Auto Show Hyundai Hatchback Economy Cars