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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

2017 Hyundai Ioniq takes three-pronged approach to electrification

The Geneva Motor Show may be dominated by super/hypercars, but there is some more sensible metal on display. And one of the most reasonable cars might be the trifecta of Hyundai Ioniq models. This three-prong approach to electrification is a very aggressive move for Hyundai. A hybrid wouldn't be a big deal. Nor would a plug-in-electric model. But launching both of those vehicles alongside a pure EV is a very bold decision. In fact, if the full Ioniq range were to launch in the United States – which still isn't a certainty – Hyundai would be one of the only brands to offer all three branches of electrification in the same showroom. The hybrid model outguns the 121-system-horsepower Toyota Prius. Thanks to its 1.6-liter Kappa four-cylinder, 43-hp electric motor, and 1.56-kWh battery pack, there's a total of 139 hp and up to 195 pound-feet of torque. The plug-in model makes some changes to that formula, significantly increasing the size of the battery pack to a larger 8.9 kWh and increasing the power of the electric motor to an even 60 hp. Hyundai hasn't said if system output has been changed, but we do know the PHV will cover 31 miles on pure electricity. View 14 Photos As we covered in our original post, the EV Ioniq is something of an unknown quantity. Hyundai's lips loosened slightly in Geneva, though, revealing that the electric motor will produce up to 218 lb-ft of torque. That's in addition to 118 horsepower and an estimated range of 155 miles. And not that EV drivers are known speed demons, but Hyundai claims its newest EV will hit 103 miles per hour. This estimated range and torque output best America's two most notable EVs, the Ford Focus Electric and Nissan Leaf, although it's fair to point out that this duo is relatively long in the tooth. While it seems plausible that Hyundai will at least offer part of the Ioniq range in America, at this point it's just too early to be certain of anything.