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Facelifted Hyundai Veloster to get new 7-speed DCT, Flex Steer

No matter how you look at it, the Hyundai Veloster is an odd duck. With the vehicle's weird door configuration and styling that kind of looks like a modernized Honda CRX, the model is certainly unlike anything else on the road today. Since spotting one testing earlier this year (pictured above), we know that a refreshed version is on the way eventually, but that car keeps a lot of its secrets hidden under camouflage. New rumors from The Korean Car Blog suggest that the Veloster might receive a few mechanical changes to go along with the updated skin.
Among the biggest rumored tweaks is that the turbocharged model is receiving a seven-speed, dual-clutch gearbox as a replacement for its current, conventional six-speed auto. Another potential change for the naturally aspirated version is Hyundai's Flex Steer system that offers selectable weighting for the electric power steering.
Styling obviously isn't being left alone for the update. The mule testing earlier this year appears to show a new grille and altered bumpers underneath its concealment. The latest rumors suggest that's exactly the case with the possibility of a front end closer in design to the current Genesis, along with HID headlights and a modified hood design to remove the faux heat extractors.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum