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Hyundai refining dealer strategy for premium models

Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help spread those practices to the 320 dealerships currently authorized to sell the Equus. All told, Hyundai has some 800 dealers in the US.
The move comes ahead of the launch of the second-generation Genesis and Equus. Both sedans are slated to hit showrooms by early next year. The Genesis debuted in 2008 with the Genesis Coupe following along in 2009, while the Equus first landed on US shores in 2011.

2015 Hyundai Genesis Coupe dumps turbo four, goes V6 only

Hyundai's rear-wheel-drive Genesis Coupe has been soldiering along for several years with the choice of either a turbocharged 2.0-liter four-cylinder or a 3.8-liter V6, but that's about to change. Hyundai Motor America spokesperson Jim Trainor has confirmed to Autoblog: "The 2.0L Turbo engine will be discontinued starting with the 2015 model year, allowing us to reposition Genesis Coupe with its more premium performance buyer."
Rumors of the change first emerged over at The Korean Car Blog, which cited the company's ordering system as proof of the change, and it claims that there are some other changes in store for the 2015 Coupe as well. According to KCB, the base Genesis will use the 3.6 and will continue to be offered with either a six-speed manual or eight-speed automatic. Upgrading to the R-Spec model will add LED running lights, but other exterior appearance changes are unclear. Finally, the Grand Touring version will be dropped entirely, and the Ultimate trim will gain optional brown leather.

Sonata, Elantra driving down Hyundai quality scores

Hyundai was the butt of many jokes in the auto industry when it first entered the US market, but since then, it has forged ahead and built cars that stand with the best in their respective segments. The 2011 Sonata and 2011 Elantra were seen as the apotheosis of the brand's forward progress when they were introduced, but falling J.D. Power and Associates Dependability Study results may actually cause them to hurt the company's hard-earned reputation.
J.D Power's study examines three-year-old vehicles for problems per 100 vehicles. Since the 2011 study for 2008 model year cars, Hyundai has fallen from 10th overall with 132 problems to 27th in the 2014 survey of 2011 model year vehicles with 169 problems. It was also Hyundai's second consecutive year of an increase in reported problems. According to Automotive News, many of these problems are due to faults with the Sonata and Elantra, but J.D. Power didn't identify specifically what issues caused Hyundai's dependability to tumble so far down the list. However, the study found that, on average, reliability fell throughout the industry for the first time since 1998.
Getting the Sonata and Elantra right are vital to Hyundai. In 2013, they were the company's best-selling cars. "We'll be closely going through the data to see where improvements need to be made. Hyundai's goal is nothing short of quality leadership, and the report shows we have work to do," Hyundai spokesperson Jim Trainor said in an email to Autoblog.