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Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai recalls 10k Genesis Coupes for detached driveshafts

Hyundai has issued a recall for 10,800 examples of the Genesis Coupe. The problem with vehicles affected rests with the differential, which may have been misaligned with the crossmember of the rear suspension. In such a case, the bolts securing the differential may loosen, and could lead to the driveshaft disconnecting entirely, resulting in the complete loss of propulsion. The recall specifically affects certain models manufactured between December 28, 2011, and April 6, 2015. The problem is only with those units fitted with the six-speed manual transmission and not the eight-speed automatic. To address the problem, owners will be asked to bring their Genesis Coupes in to their local dealer to "verify the proper assembly of the differential." The Genesis Coupe was first introduced in its home market back in 2008, and arrived in North America the following year as a 2010 model. The most recent revision happened in 2013 – the model year with which this recall begins. A completely new model is expected to arrive soon as part of the new Genesis luxury sub-brand's lineup. Related Video: RECALL Subject : Rear Suspension Bolts may be Loose Report Receipt Date: NOV 16, 2015 NHTSA Campaign Number: 15V756000 Component(s): POWER TRAIN , SUSPENSION Potential Number of Units Affected: 10,800 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2013-2015 Genesis Coupe vehicles manufactured December 28, 2011, to April 6, 2015, equipped with manual transmissions. In the affected vehicles, if the differential and the suspension rear crossmember were not properly aligned during vehicle assembly, the bolts that secure the differential may loosen. CONSEQUENCE: If the rear differential loosens from its mounting position, the driveshaft may disconnect from the differential, resulting in a loss of propulsion and an increased risk of a crash. REMEDY: Hyundai will notify owners, and dealers will verify the proper assembly of the differential, free of charge. The recall is expected to begin on January 11, 2016. Owners may contact Hyundai's customer service at 1-855-671-3059. Hyundai's number for this recall is 135. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.