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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

2017 Hyundai Elantra Eco priced from $21,485

Hyundai announced base price for the 2017 Elantra Eco. $21,485 (including destination fee) gets you a sedan with a 1.4-liter turbo swapped in place of the Elanta's standard 1.8-liter or optional 2.0-liter four cylinder engines. EPA fuel economy figures of 40 highway, 32 city, 35 combined represent increases of 2, 4, and 3 over the 1.8-liter Elantra. The Elantra Eco gets mixed scores compared to the competition but the figures are misleading. The Hyundai's numbers reflect the updated 2017 fuel economy numbers, which are generally lower than 2016. Starting next year, automakers will change the way they adjust test figures to come up with the window sticker numbers. Comparing 2017 Elantra Eco apples to the 2016 competition's oranges, the Elantra is close to even. The Honda Civic (both turbo and naturally aspirated engines), Chevrolet Cruze, and Toyota Corolla Eco rate the same 35 combined mpg. The Hyundai's city number is one to two better than the field, but the highway figure is the same difference behind. In terms of pricing, the Elantra Eco costs around $1000 to $1500 more than base grade versions from the competition, but comes with a decent level of standard features. Keyless entry and ignition, blind-spot warning with cross traffic alert, dual-zone climate control, and heated seats are all included in the base price. A seven-speed dual clutch automatic is the only available transmission.Related Video: Fountain Valley, Calif., May 5, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra Eco starting at $20,650. Elantra Eco is the most fuel efficient Elantra, delivering an EPA estimated 40 mpg on the highway and 35 mpg in combined city and highway driving. These mpg ratings could result in an average annual fuel cost of just $900 (source: fueleconomy.gov). 2017 Elantra Eco Pricing MSRP (excluding freight): $20,650 MPG (City / Highway / Combined): 32 / 40 / 35 Annual Fuel Cost*: $900 Engine: 1.4-liter turbo GDI 4-cylinder Transmission: Seven-speed EcoShift Dual Clutch Transmission with Shiftronic® *Data from Fueleconomy.gov (4/21/2016) Pricing above excludes $835 freight charge Elantra Eco's LED daytime running lights flank a bold hexagonal grille. On the inside, there is a standard seven-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay™ support.

Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.