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2013 Hyundai Veloster Turbo: July/August 2013

If you've been reading the past several updates on our long-term 2013 Hyundai Veloster Turbo, you may have noticed a trend developing. This is a flawed vehicle. Not critically so, but for many of our editors, this vehicle's annoying attributes are indeed outweighing the good. What may not be obvious, though, is that the deck is kind of stacked against the Turbo model.
See, a Veloster with its base powertrain and less of the gimmicky, look-at-me styling is a solid, fashion-forward, nicely packaged hatchback at a good price. Our issues haven't so much been with the Veloster itself, but with the unfulfilled expectations of hot-hatchery that the Turbo brings to the equation.
For this update, then, I will focus on a common bridge between the two Veloster models: the cars' top-end infotainment systems. Tack on the Style and Tech packs on the standard Veloster or the Ultimate Package on a Veloster Turbo, and you'll get the same Blue Link infotainment system, touchscreen navigation and eight-speaker Dimension stereo (a standard item on the VT).

2014 Hyundai Veloster Turbo gets stripped-down, lower-cost R-Spec model

We Autoblog staffers have had our ups and downs with our long-term 2013 Hyundai Veloster Turbo, but there's no question that the cheeky three-door hatchback has got its proponents. Case in point: at the recent driving event for the fire-breathing SRT Viper TA, none other than Ralph Gilles sauntered over to have a closer look at the matte grey Veloster we'd driven out to the track that day. Gilles had lots of praise for the Veloster styling; not out of line with similar sentiments we've heard all year long.
We digress slightly, but the larger point is that there still seems to be a lot of interest in the Veloster, and Hyundai has plans to fully explore potential new marketplace niches for the car with this all-new, 2014 Veloster Turbo R-Spec.
Following on with the formula for R-Spec models to date, the new Veloster is not a higher-performance Turbo, but rather one that is more affordable. The theory goes that a de-contented Veloster Turbo hits the sweet spot for those who are interested in tuning the car for performance, a group that will probably not need the higher spec comfort and connectivity content that the standard Turbo ships with.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.