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2013 Hyundai Veloster Turbo: April 2013

Learning To Love Understand You
I will admit, I haven't had the nicest things to say about our long-term 2013 Hyundai Veloster Turbo since its arrival in our fleet earlier this year. I can't exactly say that I've bonded with our turbocharged Hyundai, despite the fact that I've driven it quite a bit since its arrival in the Autoblog Garage. Several of my friends will no doubt recall me saying things like, "I love everything about this car - except driving it," which is a shame, since the driving aspect is what's supposed to make this car so special. I'm a big fan of the base Veloster, and this one has the extra power bump that the naturally aspirated could really benefit from. So what gives?
Recently, I took a trip to the south of France, where I drove the brand-new Ford Fiesta ST along the lovely roads of the Alps. I adored that car - it's everything a hot hatch should be, and it's priced right, too. But when I came home and picked up the Veloster Turbo at the airport, I found myself disappointed. The Ford I drove in Europe was similar to the Hyundai in terms of size, function, equipment and price, but it was far better to drive. To be fair, that car wasn't even out to benchmark when the Veloster Turbo debuted, but my already sour feelings only got worse at that moment.

2012-2013 Hyundai Azera recalled for passenger airbag fault

Hyundai is recalling 5,200 units of its Azera sedan over a possible airbag sensor malfunction. The occupant detection system in models built between May 22, 2012 and November 23, 2012 might not be able to tell what kind of passenger (adult, child, or child seat) is in the front seat, which could cause improper deployment of the airbag.
Azeras from the 2012 and 2013 model year are affected. Hyundai hasn't yet said when owners will be notified, but once that happens, they'll be able to take their sedans to dealers to have the system recalibrated free of charge. There's a bulletin from the National Highway Traffic Safety Administration below with more information.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.