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How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Senator calling for answers from Hyundai and Kia over MPG debacle

Hyundai and Kia have already gone public with plans to make good on the inflated fuel economy claims scandal that has rocked both companies in recent weeks. But one US senator, Jay Rockefeller (D-WV), is skeptical that the general public will see much good from the proposal, and he's looking for answers.
To recap: Hyundai/Kia have agreed to compensate owners of 900,000 affected vehicles for real versus previously claimed fuel mileage (as well as adding in a one- fifteen-percent premium), by way of pre-loaded debit cards. It has been speculated that this payout could crest $100 million by the time the Korean automakers are done writing checks.
Said Rockefeller to The Detroit News, "While I believe this is a positive step, I am concerned that many affected customers may not learn about the program or may find it burdensome to participate in the program." Rockefeller would reportedly like to see a monitoring system for the paybacks more clearly defined, with the goal being as many wronged car buyers as possible getting the recompense that they're due.

Hyundai Virtual Guide is an owner's manual for your phone

The owner's manual for the 2015 Hyundai Sonata is more than 700 pages. In fact, owner's manuals in general are so unwieldy – both by weight and actual use – that the problem you're having must be greater than the hassle of dealing with the instruction guide. Hyundai wants to make that easier with its Virtual Guide, an augmented reality app for smartphones and tablets that puts answer to the most common points of confusion at your fingertips. Once you open the app you start by choosing your exact vehicle trim. There are 16 different trim and package options for the Sonata, all of them have been scanned so that the app can show your specific car and features. After that there are several options that allow different means of getting the info you need. Point your phone's or tablet's camera at the engine bay, the app will overlay the locations of items like the air cooler, battery, and dispstick. Press any of the boxes in the display and the app will take you step-by-step through the process of attending to each system. There's another AR overlay for the interior. One neat feature that isn't AR is a picture of the gauge cluster and all of its Christmas tree lights. Press any one of them and the app will explain what the light means and what to do when it appears. Another portion of the app is pictures of every angle of the car with highlightable areas that provide more info on things like seat operation and what's in the trunk. Audi has an augemented reality app called eKurzinfo in the UK for three of its models, but it appears that Hyundai is the first mainstream maker in the US to provide such technology. Virtual Guide is available for the Sonata now at the Apple App Store and Google Play. Other models will join the Guide as Hyundai gets more of its models scanned. The videos and the press release below have more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HYUNDAI VIRTUAL GUIDE INTRODUCES AUGMENTED REALITY TO THE OWNER'S MANUAL - First Mainstream Automaker to Launch 2D/3D Owner's Manual for Smartphones and Tablet Computers - Hyundai Virtual Guide Provides Convenient, Simple Ways to Become Familiar with Full Vehicle Capabilities LOS ANGELES, Nov. 10, 2015 – Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner's manual app.