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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai Sonata is the first application of Android Auto

Hyundai is grabbing an early technological lead as the first automaker to launch Android Auto in one of its production models. The Google-made operating system is now available on the 2015 Sonata with navigation, and current owners of the vehicle can get the software through an update available at dealers. The OS arrives on additional Hyundai products soon. Similar to Apple's CarPlay, Android Auto syncs with a smartphone to mirror some elements of the operating system directly on the vehicle's infotainment screen. The software allows for navigation through Google Maps, text messaging, and phone calls. Plus, it supports some third-party apps, as well. A driver can then control all of these functions through the car's microphone and physical controls. In a nod to safety, Android Auto also locks the phone's screen when in use to keep people from looking at their device while on the road. Beyond the Android Auto software in the Sonata, users need Android 5.0 or later and a companion app on their phone. Several other automakers intend to support the standard in the future. Autoblog recently got the opportunity to try out the OS, and you can look forward to a full report about it. All-New Integration Available on Best-Selling Sonata First car company to launch Android Auto on production vehicles, starting with the 2015 Sonata with Navigation Free Android Auto software update available for current owners of 2015 Sonatas with Navigation Android Auto reduces driver distraction by integrating the driver's smartphone with the vehicle's screen and controls Fountain Valley, Calif., May 26, 2015 – Today, Hyundai becomes the first car company to launch Android Auto™ on production vehicles. Android Auto is premiering on the 2015 Sonata with Navigation at dealerships nationwide, and will later become available on other Hyundai models. "Android Auto aligns with Hyundai's core interior design principles of safety, intuitiveness and simplicity," said Dave Zuchowski, president and CEO, Hyundai Motor America. "We launched this highly anticipated feature on our best-selling Sonata, adding to our promise of value. With the launch of Android Auto, we provide more owners with the experience of cutting-edge technology." Android Auto not only brings a high technology experience to Hyundai owners, but also improves safety.

Hyundai Sonata Hybrid starting price is $500 cheaper for 2018

Hyundai revealed its updated 2018 Sonata Hybrid and PHEV at the Chicago Auto Show this year. They feature freshened styling inside and out, and some mechanical updates that we expect will make the cars better to drive. Now we've learned that Hyundai has improved a couple of other things about the conventional Sonata Hybrid, one of which is the price. The starting price for the 2018 Sonata Hybrid in base SE trim is $500 less than the 2017 model. That means the SE starts at $26,385. In addition to the lower base price, the entry-level Sonata Hybrid also picks up standard blind-spot warning, lane-change assist, rear cross-traffic alert and a leather-wrapped steering wheel and shift knob. The Sonata Hybrid Limited is a bit more expensive now. Its new base price of $31,385 is $400 more than the 2017 model. But to make up for it, Hyundai has made the panoramic sunroof a standard feature. The Limited's optional Ultimate Package is now $550 cheaper, too, and includes additional safety features not previously offered, specifically automatic emergency braking and lane-keeping assist. Two more convenience features new to the Ultimate Package are a wireless phone charger and a heated steering wheel. If these updates sound like enough to get you into a new Sonata Hybrid, the good news is you won't have to wait to pick one up. They're available now at a Hyundai dealer near you. Related Video: Featured Gallery 2018 Hyundai Sonata Hybrid and PHEV View 22 Photos Image Credit: Hyundai Green Hyundai Hybrid Sedan hyundai sonata hybrid