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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2016 Hyundai Tucson First Drive [w/video]

For most of us, September 2009 doesn't seem like that long ago. We had the same president, carried Apple iPhones, and were even paying roughly the same amount for a gallon of gas. For Hyundai, though, this particular month was when everything began to change, thanks to the introduction of "fluidic sculpture" and the second-generation Tucson. The swoopy, handsome styling introduced on the Tucson infiltrated the rest of the brand's offerings, starting with the Sonata sedan and filtering through. In the process, Hyundai raised its flag not as a manufacturer of ultra-affordable utilitarian transport, but as a company that builds fashionable, well-equipped, and high-quality cars. While it's no secret Hyundai is in a better place than it was nearly six years ago, the importance of the Tucson has grown substantially. Much as the second-gen model helped to signal Hyundai's arrival as a global player, the company hopes the third generation will mark its entry as one of the industry's premier crossover builders. Based on a day of driving around some of Minnesota's 10,000 lakes, we think that's an attainable goal. According to Hyundai's research, the Tucson is viewed as "sporty, stylish, and modern." Targeting that first notion is the new 1.6-liter, turbocharged Gamma four-cylinder, which sits under the hood of Eco, Sport, and Limited models. The single-scroll turbo allows the tiny four to deliver 175 horsepower and 195 pound-feet of torque. There's also a 2.0-liter, naturally aspirated four-cylinder for the base SE, with 164 hp and 151 lb-ft of torque, although we weren't able to score any time behind the wheel. Look for more on the base Tucson in the near future. The turbo, though, is shockingly quiet at idle, and isn't too bad as it climbs the tachometer. North of 6,000 rpm, though, it's loud, buzzy, and unpleasant. Even with the turbo's peak twist available from 1,500 to 4,500 rpm, there's little hiding the maximum curb weight of 3,710. After a smidge of lag, initial torque comes on strong, although the weight of this compact crossover soon overwhelms what power is available. That'd be a problem were it not for the new seven-speed, dual-clutch transmission. Paired exclusively with the 1.6-liter turbo (the 2.0-liter gets a traditional six-speed auto), the dry-clutch gearbox is able to deliver smooth but quick changes, particularly at engine speeds below 5,000 rpm.

First peek inside Hyundai's hybrid Prius fighter

There are two new vehicle rumors that the auto industry can't seem to get enough of these days: "Tesla fighters" and "Prius fighters." The former category is filled up by Porsche and Audi and more. In the ranks of those who want to take on the world's best-selling hybrid, we can add Hyundai, but this time with a potential twist. First, let's take a look at the latest spy shots of the potentially 2017 model year gas-electric hybrid, including our first look inside. This car will be based on the next-generation Elantra that is also supposed to arrive in 2017. Rumor has it that a medium-sized lithium-polymer battery pack could offer 38 electric miles before the 1.6-liter engine takes over. The new hybrid will likely have a new name and could appear at an auto show at some point in 2016. We've seen other versions of this Prius fighter disguised in different camo. If you'd like to compare the vehicles, you can do so here and here (the latter shows modified Elantra GTs). Now, what about that twist? Well, alongside the standard gas-electric vehicle, it appears that Hyundai might also be working on an all-electric version of its "Prius fighter." Wearing the "AE" moniker, the all-electric version isn't guaranteed to arrive when the gas-electric car does, and may show up later, according to Green Car Reports. This all fits with Hyundai's promise, in 2014, to introduce a new all-electric car for the US market. We won't be surprised if it has wireless charging, too.