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Hyundai hearts House Hydrogen and Fuel Cell Caucus in Tucson promotion

Hyundai may be based in South Korea, but the automaker is touting hydrogen fuel-cell technology as an all-American benefit and is getting some help from the US government to do so. The company said this week that it's collaborating with the US Department of Energy and the House Hydrogen and Fuel Cell Caucus at promoting fuel-cell technology. The timing is good because Hyundai just started selling the first mass-produced fuel-cell vehicle sold/leased in the US (unless you count the Honda FCX Clarity, which we know Honda does). The goal for Hyundai and its public partners is to boost awareness of the benefits of fuel-cell technology (the full tank range is similar to a gas-powered vehicle without the tailpipe emissions). With enough awareness and resulting demand, the high cost of both building such vehicles and installing the refueling infrastructure needed to refuel them will theoretically get driven down. Or at least that's what Hyundai and future fuel-cell vehicle makers like Toyota, Mercedes-Benz and General Motors are shooting for. Hyundai started leasing its Tucson crossover fuel-cell vehicle in Southern California earlier this year. The company is charging $499 a month, in addition to a $2,999 down payment for the vehicle, and is allowing drivers to fuel up for no extra charge. Take a look at Hyundai's press release below, and then check out our Quick Spin impressions. Hyundai Collaborates With Congressional Hydrogen And Fuel Cell Caucus To Highlight Introduction Of Mass-Produced Fuel Cell Vehicles In The Retail Market Members of Congress, Department of Energy Tout Importance of Fuel Cell Technology WASHINGTON, Sept. 16, 2014 /PRNewswire/ -- Today, Hyundai collaborated with the House Hydrogen and Fuel Cell Caucus and the Department of Energy to highlight the introduction of the first mass-produced fuel cell vehicles in the U.S. retail market. In a briefing organized by the House Hydrogen and Fuel Cell Caucus, Hyundai executives, Members of Congress, and an official from the Department of Energy discussed the innovative and clean technology that powers hydrogen fuel cell vehicles and the need for additional hydrogen infrastructure in the United States. "Hyundai is thrilled to partner with leaders in Congress and the Department of Energy to promote the continued development and commercialization of these clean energy technologies," said Kathleen Hennessey, Vice President, Government Affairs for Hyundai Motor Company.

Hyundai will launch 26 green models through 2020

Hyundai Motor Group, which comprises both Hyundai and Kia, believes that launching a blitz of 26 green models through 2020 could place the Korean automaker among the leaders in the segment. Only Toyota would be larger in the electrified vehicle market, if Hyundai Motor's plan works, Automotive News reports. The 26 models run the gamut of the green car field, and they include at least 12 hybrids, six PHEVs, two EVs, and two hydrogen fuel cells, according to Automotive News. If customers latch onto them, Hyundai and Kia could move as many as 300,000 electrified vehicles a year by 2020 versus about 43,000 in 2015. Kia is responsible for at least 11 of these vehicles like the upcoming Niro crossover. Meanwhile, Hyundai wants the upcoming Ioniq (above) to challenge the Toyota Prius, and the Korean company has hybrid, PHEV, and EV versions on the way. To save money on the development of so many electrified vehicles, Hyundai Motor uses shared components. "For example, all our electric motors have the same diameter," Lee Ki-Sang, Hyundai's green powertrain boss, told Automotive News. "The power output is different, but we can just adjust the width of the core winding. Or for the motor controller, we standardized to use the same printed circuit boards." Trying to go from a relatively small player to a market leader is an audacious move, but it's especially risky right now. Gas prices are the cheapest in 12 years in the US, and green car sales are down in the US and in Europe. Toyota even predicts the inexpensive fuel could cut into Prius sales, and it's far more established than Hyundai's models. The South Korean company could have an even tougher time because these efficient vehicles still lose money for now. "Our target is before 2020, we would like to make profits on these eco-friendly vehicles," Lee told Automotive News. Related Video:

Hyundai releases more Ioniq images, hybrid powertrain details

It doesn't look like Hyundai is tiring of releasing teasers for its upcoming Ioniq electrified vehicle. It's already released three batches of 'em, and now here's more – plus powertrain details. The vehicle pairs a 1.6-liter version of the company's Kappa engine – boasting thermal efficiency of 40 percent and good for 104 horsepower to an electric motor making another 43 hp. It's juiced by a lithium-ion polymer battery pack and transmitted by a new six-speed dual-clutch transmission. Hyundai promises the Ioniq will be more engaging to drive than its rivals. It's designed around a lightweight chassis with 53 percent high-strength steel. Non-structural body panels made of aluminum trim nearly 30 pounds off the curb weight. The South Korean automaker has also placed the batteries low in the body to drop the center of gravity and forward to optimize handling along with the multi-link rear suspension. For those who haven't been following the story, the Ioniq will be Korea's challenger to the likes of the Chevy Volt, Toyota Prius, and Nissan Leaf. Instead of offering one or two forms of electric propulsion, the Ioniq will offer three: gasoline-electric hybrid, plug-in hybrid, or full EV. More images and details are sure to follow as Hyundai prepares to introduce the new model later this month back home in Korea. After that, we should be seeing it at the Geneva Motor Show in March. IONIQ: A Leap Forward for Hybrid Vehicles - Hyundai Motor reveals technical innovations underpinning its evolved hybrid system - Lightweight, high-strength architecture delivers a fun, responsive drive - Next generation drivetrain efficiencies achieve class-leading fuel economy - Electric, plug-in hybrid and hybrid powertrains available in a single body type, a world first January 7, 2015 – Following its unveiling to domestic media at Hyundai Motor's Namyang R&D Center in South Korea, details have been confirmed of the IONIQ - the next generation of hybrid vehicles. Rag Jung, Head of Project Management Division at Hyundai Motor R&D Center said, "IONIQ embodies Hyundai Motor's new thinking and bold ambitions for the future. This world-class dedicated hybrid will be the starting point of our future mobility." Lightweight engineering from a dedicated design Built on a chassis created specifically to carry the world's first choice of three efficient and ultra-low emission powertrains, the IONIQ boasts 53% Advanced High Strength Steel combined cleverly with lightweight aluminum.