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2015 Hyundai Sonata gets a shadowy preview

It's only been on the market since 2010, but such is the hectic pace of the family sedan world that the Hyundai Sonata finds itself as the elder statesmen of the midsize segment. The current, sixth-generation sedan put the Korean automaker in the hunt with its audacious Fluidic Sculpture styling and bold powertrain choices (it was the first to eschew a six-cylinder option), but time has brought with it tough new competitors from the likes of Ford, Honda, Mazda and others, so it's time for a new model.
Previewed here in this official teaser rendering is an all-new, seventh-generation model, and at first blush, it looks markedly more conservative and refined than its predecessor, with more restrained surfacing and a more traditional six-sided grille. Scheduled for a world premiere in Korea later this month, the Sonata is expected to make its first show circuit appearance at the New York Auto Show in April.
Built atop a platform with significantly more advanced high-strength steel (51 percent vs. 21 percent) and increased use of structural adhesives, the Sonata's bones promise to be both more rigid (by 40 percent) and lighter. Cloaked in Fluidic Sculpture 2.0 bodywork, so far Hyundai isn't saying much about powertrain updates, but it is trumpeting a redesigned interior with a new infotainment interface and redesigned seats.

Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.