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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

2015 Hyundai Genesis to offer Google Glass integration

We suppose it was simply a matter of when (rather than 'if') wearable technology would infiltrated automobiles, and apparently that time has come. Hyundai has just announced that its new-for-2015 Genesis Sedan will be compatible with Google Glass thanks to its Blue Link infotainment system.
"As a leader in connected car technology, we're always exploring new ways to use technology to enhance the ownership experience for our customers. Wearables are a great way to extend the experience outside of the vehicle by leveraging these small screens to quickly access remote features and deliver timely vehicle information," said Barry Ratzlaff, the executive director of Customer Connect and Service Business Development for Hyundai.
Customers will need to download a Blue Link Glassware app to manage their new Genesis, but once that's sorted, owners will be treated to little "cards" that pop up on the Google Glass interface. Push notifications will show when maintenance is due and customers will even be able to schedule service via Glass. Features like remote start, remote locking and a vehicle finder will also be available, while points of interest will be selectable and loadable into the navigation system via Google Send-to-Car.

2016 Hyundai Tucson comes to Geneva with long-awaited redesign

As one of the oldest vehicles in Hyundai's lineup, it was only a matter of time before the compact Tucson was given a redesign. Now, at the 2015 Geneva Motor Show, we're getting a first-person look at the next-generation model as it prepares to do battle in an increasingly important market. While the last-generation Tucson was an ambassador of Hyundai's early "fluidic sculpture" design language, this new model shares the sharper, more aggressive lines of last year's Intrado Concept. A hexagonal grille is front and center, while the large headlights bleed into the front fenders. As we covered in our original post, the broad, flat hood is reminiscent of the Santa Fe, while the tail looks to the Genesis for its taillight design. Ample attention has also been paid to the cabin, although admittedly, the last Tucson's interior aged rather well. The Geneva show car features handsome red leather seats that contrast nicely with the black dash and silver accents. The cabin layout itself, meanwhile, isn't unlike what's found on the new Sonata; it's clean, logical and easy to figure out. Take a look at our full gallery of live images from the car's Geneva Motor Show Debut. THE ALL-NEW TUCSON 17/02/15 All-New Tucson represents significant step forward for Hyundai New model follows one million Hyundai SUV sales in Europe, over 116,600 in the UK Bold and athletic exterior creates unique appearance Refined interior combines elegance with ergonomics and generous cabin space Convenience and connectivity features tailored to customer needs including New Navigation with TomTom Live services and seven-year free subscription Comprehensive active and passive safety technologies Wide choice of engines; power range from 115 PS to 184 PS All models for Europe to be built in Europe High Wycombe, 17 February 2015 – With its worldwide public debut just weeks away at the 2015 Geneva Motor Show, the All-New Hyundai Tucson is set to redefine the Hyundai brand's C-SUV offering – featuring the highest levels of design, quality and technology which are poised to lead the segment. "The All-New Tucson is a bold new car that represents another leap forward for Hyundai," commented Tony Whitehorn, President & CEO, Hyundai Motor UK.