2017 Hyundai Sonata Base 4dr Sedan on 2040-cars

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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same:

Hyundai cranks the Tucson to 700 hp for SEMA

The annual SEMA Show doesn't kick off in Las Vegas until Nov. 3, but Hyundai is getting an early start by teasing another collaboration with the talented tuners at Bisimoto Engineering. Following up on their high-performance takes on the Sonata, Genesis Coupe, and Elantra GT of past years, the attention turns to the Tucson. Now that the crossover packs over 700 horsepower, Bisimoto prefers to describe it as a "Brute Ute." To crank that much power out of a Tucson, the tuners perform quite a long list of modifications to Hyundai's 2.4-liter Theta-II four-cylinder. Among them, the mill gets strengthened internal parts, a new cam, high-boost turbo, and updated management system. Bisimoto then routes the grunt through a six-speed manual gearbox. The tuners match the massive power with an appropriately wild look. Up front, the normal grille is gone, and now all that's visible is a massive intercooler. The blue Tucson also hunkers low over 19-inch wheels thanks to a custom air suspension, and bigger brakes should help slow things down at high speed. The interior also gets outfitted with an upgraded stereo, and there's now a roll cage in there, too. While only being shown currently in the sketch above, we expect to get all the angles at SEMA in November. Bisimoto Engineering's First CUV is the Most-Powerful Tucson Ever FOUNTAIN VALLEY, Calif., Sept. 21 2015 –Hyundai has revealed the most-powerful 2016 Tucson ever created, built by the powertrain gurus at Bisimoto Engineering for 2015 SEMA. Partnering for a fourth straight year, Bisimoto's "Brute Ute" will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. Utilizing Hyundai's 2.4-liter "Theta-II" power plant as the starting point for the build, similar to last year's 2015 Sonata, Bisimoto mated strengthened internals with fast-burning flex-fuel, a high-boost turbocharger and an upgraded engine management system to put down more than 700 horsepower to the wheels through a 6-speed manual transmission. This rendition of the 2016 Tucson was built with the ultimate vision of packing world-beating performance and technology into a brand-new, unexpected vehicle platform. "The 2016 Tucson was the perfect platform for this year's build, offering me the opportunity to captivate a wider audience by tapping into the growing popularity of the CUV market," said Bisi Ezerioha, owner and chief engineer, Bisimoto Engineering.