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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai spices up Euro lineup with i20 Coupe, i30 Turbo, revised i40

Hyundai's model line in North America is made up of nameplates like Accent, Elantra and Sonata, but across the pond in Europe, the Korean automaker takes an alphanumeric approach. And it's just revealed a whole slate of new models. Arguably the most enticing of the fresh batch of Hyundais destined for Europe is the new i20 Coupe. Joining the recently refreshed, Ford Fiesta-sized i20 five-door hatch, the new three-door gets a more rakish roofline, beefed-up wheel arches and other visual enhancements to appeal to a younger demographic. European buyers will be able to choose between four engines – two diesels and two gasoline units – ranging from 1.1 liters to 1.4 liters, offering anywhere between 74 horsepower up to 99 hp, with a new 1.0-liter turbo three to follow. Hyundai Motor Europe has also revealed a refreshed version of its Focus-sized i30 with refreshed styling and upgraded equipment. The kicker, though, is the new i30 Turbo that packs the Korean automaker's 1.6-liter turbo four, but detuned from the 201 horsepower it produces in the Veloster Turbo and Kia Cee'd GT to "only" 183 hp. Although the refreshed i30 is available in three-door hatch, five-door hatch or wagon bodystyles, and with a six-speed manual or seven-speed dual clutch, the turbo engine is only being offered with the manual and in hatchback form. Finally, Hyundai has also announced a refreshed version of the i40. Just a bit smaller than the Ford Fusion/Mondeo, the i40 is available in sedan and wagon forms, and benefits in this latest iteration from updated sheetmetal, a more refined cabin, upgraded equipment and a new diesel engine displacing 1.7 liters and putting out 113 or 139 horsepower, channeled through a six-speed manual or (on the more powerful version) a seven-speed DCT. Interested parties will want to scope out images of all the new models in the accompanying galleries and details in the trio of press releases below. DIFFERENTIATED BY DESIGN: HYUNDAI MOTOR INTRODUCES NEW GENERATION i20 COUPE - Hyundai Motor reveals New Generation i20 Coupe - Clear design differentiation for unique three-door - Extends the appeal of New Generation i20 to younger customers High Wycombe, 10 December 2014 - Hyundai Motor has today unveiled the New Generation i20 Coupe. For the first time, Hyundai has created a three-door B-segment car that is significantly differentiated from the five-door model.

Cars we're thankful we drove in 2019

We drove a lot of cars in 2019, and there's still a month to go. We drove them in our home office in Michigan, at our remote offices in Seattle, Portland, Ore., and Columbus, Ohio, and throughout the globe on myriad press launches. We could count them, but hey, that seems boastful.  Instead, we want to be thankful. Not only for the opportunity to do this wonderful task some might describe as a "job," but for the new, shiny cars that brighten our days (and most hopefully yours). We asked our fellow editors which car they were most thankful to drive in 2019 ... here are our answers. 2019 Hyundai Veloster N Performance Senior Editor Alex Kierstein Every once in a while a car comes along that changes the narrative on a company or its segment, and everyone scrambles to experience it for themselves. This year, for me, that car’s the Veloster N Performance, perhaps the most transformative car the companyÂ’s ever built. Everyone whoÂ’s driven it, here and elsewhere, says it captures all those intangibles that make great driving hatchbacks great. And IÂ’m thankful that I got a go in it before all of them left the fleet, because it does. It upends the segment long dominated by the GTI, a car that nails its brief. The N is rowdy and loud, sure, but it also has some of the most deftly tuned suspension IÂ’ve come across in a front driver. My advice: if youÂ’re in the market for something fun and unique, go test drive a Veloster N. I think youÂ’ll be thankful you did. 2019 Hyundai Veloster N View 47 Photos 2019 Audi E-Tron Senior Editor, Green, John Beltz Snyder IÂ’m pleased that I got to drive the Audi E-Tron. ThatÂ’s high praise for a year in which I also drove the stellar Jaguar I-Pace. The E-Tron, while not as sporty as the Jaguar, is excellently executed, and feels like a more refined, polished offering. ItÂ’s quick, whisper-quiet, comfortable, stylish inside and out, and incredibly sturdy. Some may lament that it doesnÂ’t do much to stand out from ICE vehicles, but I donÂ’t think it needs to. What it does need to do is win over the electro-skeptical, and I think Audi put its best foot forward with a crossover that can do just that, and more. So, yeah, not only am I thankful that I got to drive it, IÂ’m glad that itÂ’s compelling enough that itÂ’ll hopefully make potential customers feel the same. 2020 Audi E-Tron View 13 Photos 2013 Peugeot 508 West Coast Editor James Riswick My choice totally sucks.