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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

2016 Hyundai Sonata Hybrid, PHEV gets conservative new look, more range

The plug-in hybrid middle ground between the 2015 Toyota Prius Plug-In (11 miles of EV range) and the 2016 Chevrolet Volt (50 miles) has long been the Ford domain. The Blue Oval has two plug-in hybrids with 20 miles of all-electric range, its 2015 Fusion and C-Max Energi Plug-in Hybrids. Entering this fray later this year will be the 2016 Hyundai Sonata Plug-In Hybrid, which will arrive with 22 miles of EV range and 93 MPGe. Hyundai made that announcement at the Detroit Auto Show this morning, saying that 22 miles is "farther than any other midsize PHEV sedan." Those zero-emission miles will come from a 9.8-kWh lithium polymer battery and a 50-kW electric motor. Once the pack runs out, Hyundai expects the PHEV to get 40 mpg combined (as well as 38 mpg city and 43 mpg highway) thanks to the gas-powered heart of the powertrain: a 154-horsepower, 2.0-liter Nu GDI four-cylinder engine that puts out 140 pound-feet of torque. When combined with the motor, the total system output is 202 horsepower. Hyundai is also showing off a non-plug Sonata Hybrid, which is expected to get a 10-percent fuel economy boost. The current version gets 38 mpg, combined, so that hints at around 42 mpg on the sticker when the car arrives in dealerships. The plugless model has to make due with a 51-hp, 38-kW electric motor that offers 151 pound-feet of torque and a net power rating of 193 horsepower. The two new Sonata Hybrid models have their own, more aerodynamic front and rear fascias as well as "purposefully unique wheels" that help drop the drag coefficient to just 0.24. The PHEV has a unique grille and a charge port on the front driver's side. Both models will arrive in dealerships later this year. Featured Gallery 2016 Hyundai Sonata Plug In Hybrid View 12 Photos Green Detroit Auto Show Hyundai Fuel Efficiency Hybrid Sedan

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado