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Hyundai i20 gets Active for Frankfurt

Hyundai has a raft of new debuts to showcase at the Frankfurt Motor Show this month, and what's caught our eye here is the new i20 Active. It's a more rugged version of the supermini hatchback that replaced the Getz in 2008. Now in its second generation, the i20 is already offered in three- and five-door guises, and is now expanding even further with the introduction of this pseudo-crossover soft-roader. The new Hyundai i20 Active is based on the five-door model, but offers the better part of an inch more ground clearance thanks to a revised suspension. It also benefits from skid plates under the front and back, beefed-up wheel arches, and a higher seating position. All of which promise to make the little hatchback feel just a little bit better prepared to venture off the beaten path – or at least the smooth pavement. European buyers will be able to choose between a 1.0-liter turbocharged three-cylinder engine in two states of tune that will now be introduced across the i20 range. The more efficient of the two produces 99 horsepower, while a slightly more potent version offers 118 hp. The new i20 Active will be featured on Hyundai's show stand alongside the new Santa Fe, the Vision G concept we saw in Monterey, and the N 2025 Vision Gran Turismo concept that's slated to launch the company's new N performance sub-brand. HYUNDAI MOTOR INTRODUCES TWO NEW MODELS TO YOUNGEST-EVER RANGE - New i20 Active and New Santa Fe enhance crossover and SUV range - New i40 introduces Android Auto in Europe - Vision G concept car shows inspiration for future premium products At the Frankfurt International Motor Show 2015 Hyundai Motor is showcasing the passion of its brand, with new models, visionary concept cars and innovative technologies. The New i20 Active and New Santa Fe both premiere on the Hyundai stand, joining the company's youngest-ever line-up in Europe, with all models being less than two years old. The Android Auto smartphone mirroring technology debuts in the New i40, placing Hyundai among the first in Europe to offer this feature. The company's passion for design is presented in the Vision G coupe concept car, making its motor show debut, offering a glimpse of Hyundai's design evolution and future premium products. Passion for performance is envisioned through the new Hyundai N sub-brand and exciting concept cars such as N 2025 Vision Gran Turismo.

Vegas dealer sets world record with 218-Hyundai parade

How many Hyundais would you need to gather in one parade to set a world record? 218, it turns out. That's how many of the Korean automobiles gathered for a recent procession which has now been certified by Guinness as a world record. The event was orchestrated by Henderson Hyundai just outside of Las Vegas, NV, raising $4,000 for the STOP DUI campaign. Though the parade was actually held back in December as part of National Impaired Driving Prevention Month, it was just verified by Guinness now, with each of the 218 motorists to receive a certificate of participation at a celebratory event at the dealership this coming Saturday. The record had been previously set by Lithuanian business consulting firm UAB SDG. Of course that's just the record for Hyundais specifically. Guinness also keeps records of other brands and vehicle types as well. Ram, for example, set the record for the most pickups in a parade this past April at 451, while a procession of 964 Ferraris set another record at Silverstone in 2012. Henderson Hyundai Superstore In Nevada Sets A New Guinness World Record For The Largest Parade Of Hyundai Cars LAS VEGAS, June 22, 2015 /PRNewswire/ -- Henderson Hyundai Superstore, the number one rated Nevada Hyundai dealer three years in a row by DealerRater, announced today that it has been awarded a Guinness World Record for coordinating the largest parade of Hyundai cars ever. In honor of National Impaired Driving Prevention Month last December, Henderson Hyundai Superstore called on local Hyundai owners to participate in its attempt to break the Guinness World Record for the world's largest parade of Hyundai cars and pledged to make a donation for each participating vehicle to STOP DUI, a local organization dedicated to bringing awareness to the consequences of intoxicated driving. With a total of 218 Hyundai cars participating in the parade and a donation of $4,000 to STOP DUI, they officially set the world record previously held by UAB SDG, a business consulting firm based in Kaunas, Lithuania. "Our goal was to give our clients and community members an opportunity to actively participate in bringing awareness to a problem that is devastating families in our area," said Frank Maione, owner of Henderson Hyundai Superstore.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.