2015 Hyundai Sonata Se on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2014 Hyundai i40 Tourer / Sonata wagon

Recently, we took a vacation to Australia, because sometimes we have to get away from all of that other travel and good living that we withstand in order to bring you the latest car news. While there, we grabbed the keys to a Hyundai i40 Tourer, essentially the Sonata wagon we never got a chance to love here.
Even though it didn't have a manual transmission, it did have a diesel and, for reasons beyond that oil-burner, our enduring affections. No, this story will not include another plea for Hyundai to bring it to the US - it likely wouldn't stand a chance against our crossover- and size-crazed mania, but it's a brilliant fit for markets that appreciate tidy haulers.

Rockstar Performance creates off-road Hyundai Tucson for SEMA

Hyundai is rapidly filling its space for this year's SEMA Show on November 3 in Las Vegas, NV, but the latest addition to the growing list of debuts takes a slightly different approach. Rather than going for all-out power like the rest, Rockstar Performance Garage is bringing a tuned 2016 Tucson that's custom modified to head off-road. To handle getting through mud and over rocks, Rockstar Performance gives the Tucson a major suspension upgrade. Some 2.5-inch, adjustable coilovers are fitted at the front, and the rear is equipped with 2.5-inch shocks with remote reservoirs and progressive springs. To get the power to the dirt, 32-inch Mickey Thompson tires are mounted on some 17-inch wheels. "The focus behind this build was to create an off-roader that nobody expected," says Nic Ashby, owner and general partner of Rockstar Performance Garage. The tuners give the Tucson a meaner look thanks to a black paint job that's trimmed with yellow and silver accents, and the roof features a custom rack with an LED light bar. Inside, the stereo gets an upgrade with improved speakers and a 10-inch subwoofer. The powerplant isn't left alone, either, and Rockstar Performance fits new parts for the turbo piping and intercooler, plus a Magnaflow exhaust, to get the most from the 1.6-liter engine. Rockstar Performance's work should be quite a contrast next to the lowered, blue, 700-horsepower Tucson from Bisimoto Engineering also coming to SEMA. Related Video: ROCKSTAR PERFORMANCE GARAGE TURNS 2016 TUCSON INTO A TRUE OFF-ROADER FOUNTAIN VALLEY, Calif., Oct. 12, 2015 – Rockstar Performance Garage (RPG), the off-road specialists, have revealed details on its 2016 Tucson SEMA build. This is the first year that Hyundai has teamed up with the off-road gurus at RPG, injecting off-road lifeblood into Hyundai's popular CUV. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The bumper-to-bumper overhaul started with the most important piece of any serious off-roader: the suspension. The Tucson now sits six inches over stock height, riding on massive, 32-in. MTZ P3 tires from Mickey Thompson, and a fully-custom, adjustable shocks and struts system from King Shocks. The vehicle's wheel wells were reconstructed to create space for the new setup, now able to fit the massive suspension and tire combination.