2014 Hyundai Sonata Gls on 2040-cars

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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

2016 Hyundai Tucson and Sonata each get TSP+ rating by IIHS

Hyundai is no stranger to building vehicles that get Top Safety Pick+ honors from the Insurance Institute for Highway Safety, but the company is getting two of the awards at once thanks to the latest results from the 2016 Tucson and Sonata. Both models feature a front crash prevention system that's rated highly by the safety agency. The biggest advancement in this round comes for the new Tucson. In the small-overlap front crash, it now earns the IIHS' best score of Good, versus Poor – the lowest – for the previous generation. In the latest test, the crossover shows at most six inches of intrusion into the passenger compartment, compared to 16 inches last time. The airbags work to protect the head, and the sensors indicate a low risk of injury. The Tucson has Good ratings in all the other safety evaluations, too. The 2015 Sonata already did quite well when checked last year, but Hyundai apparently wasn't happy with the sedan's Acceptable result in the small-overlap front crash. According to the IIHS, the automaker adjusted the driver's seatbelt and the front suspension in hopes of a better score. However, even with the tweaks, the 2016 Sonata kept the same result. It scored Good in the other safety categories. The company isn't giving up on acing things, though. "Modifications are planned to take Sonata to 'Good' in the small overlap test," Hyundai spokesperson Jim Trainor said to Autoblog. The IIHS gave the crash prevention tech in both models its top Superior grade. The systems' automatic braking was able to avoid accidents from 12 and 25 miles per hour. The forward collision warning added the last bit needed to give them the maximum six points from the institute. Related Video: Hyundai Tucson and Sonata earn 2015 TOP SAFETY PICK+ awards ARLINGTON, Va. — A redesign for 2016 has taken the Hyundai Tucson from a poor to good rating in the Insurance Institute for Highway Safety's small overlap front crash test. With an available front crash prevention system that earns a superior rating, the small SUV qualifies for the TOP SAFETY PICK+ award. The 2016 Hyundai Sonata also earns a superior front crash prevention rating and a TOP SAFETY PICK+. In the Tucson's small overlap test, the driver's space was maintained well, with maximum intrusion of 6 inches at the parking brake pedal, but no more than 3 inches at other locations. The dummy's movement was well-controlled, and the front and side curtain airbags worked well together to protect the head.

2014 Hyundai i40 Tourer / Sonata wagon

Recently, we took a vacation to Australia, because sometimes we have to get away from all of that other travel and good living that we withstand in order to bring you the latest car news. While there, we grabbed the keys to a Hyundai i40 Tourer, essentially the Sonata wagon we never got a chance to love here.
Even though it didn't have a manual transmission, it did have a diesel and, for reasons beyond that oil-burner, our enduring affections. No, this story will not include another plea for Hyundai to bring it to the US - it likely wouldn't stand a chance against our crossover- and size-crazed mania, but it's a brilliant fit for markets that appreciate tidy haulers.