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2013 Hyundai Veloster Turbo: May 2013

Although I went on the Portland launch of the regular-strength Veloster back in late 2011, my time in the Turbo model was previously limited to one very brief commuting experience, so I was glad to get some time in our long-term matte gray model this month. In a way, I lucked out, grabbing the key fob to our Hyundai just as the weather in mid-Michigan finally acknowledged spring's existence. The temperature change afforded us the chance to swap out the all-season Kumho Solus KH25 rubber that it arrived with in January for its optional ($1,200) Michelin Pilot Super Sport tires (215/40ZR18), an almost absurdly major-league, high-dollar set of shoes for what is actually only a hottish hatch.
You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.
With the new footwear freshly installed, I made a beeline for South Bend, Indiana for the start of this year's One Lap of America, an event I've been staffing for well over a decade. I rolled into the Tire Rack headquarters' expansive parking lot, parking the VT alongside the competitors, whose vehicles appeared "cunningly disguised as racecars," covered with all manner of sponsorship stickers and graphics. You might have expected the Veloster Turbo to slide under the radar in such high-performance and shouty company, but the truth is it was a little magnet for attention.

Hyundai Genesis Coupe joins the SEMA fray

With several tuned rides already headed to the show, Hyundai finishes off this year's slate with a mean-looking Genesis Coupe from Tjin Edition painted in a searing shade of green. The coupe's 3.8-liter V6 gets a Vortech supercharger and front-mounted intercooler to help push the claimed output to over 500 horsepower. A set of KW coilovers and Baer brakes also make sure the coupe handles and stops just as well as it accelerates. Tjin's custom shade of lime green paint will draw attention to this Genesis Coupe at Hyundai's booth. Once attendees get closer, they can check out the car's tweaked front lip, trunk lid, and rear spoiler from Unique Fabrication. Meanwhile, the interior mixes performance and comfort by combining a roll cage and Alea leather upholstery. The Tijn Edition Genesis Coupe will join Hyundai's other offerings at this year's SEMA Show in Las Vegas on November 3. TJIN EDITION ROUNDS OUT HYUNDAI'S SEMA LINEUP WITH EXTREME GENESIS COUPE FOUNTAIN VALLEY, Calif., Oct. 26, 2015 – Rounding out Hyundai's 2015 SEMA lineup, TJIN Edition RoadShow has revealed details on its convention-defying Genesis Coupe. For Neil Tjin's first official Hyundai vehicle built for SEMA, the builder turned to underground racing for inspiration to create this mad, 500 horsepower racer. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. At the heart of TJIN's Genesis Coupe is Hyundai's 3.8-liter "Lambda" V6 engine, which has been boosted via a Vortech supercharger kit built by the power gurus from Bisimoto Engineering. With the addition of a free-flowing exhaust system, Vortech front mount intercooler and blow-off valve, the vehicle now produces more than 500 horsepower. With the addition of Rotiform 19-in. 3-piece HUR wheels, custom Baer x CBA Extreme Plus brake calipers and Falklen FK345 tires, the vehicle's stopping power is now on par with its go-fast performance. The vehicle now sits lower on KW coilovers to give a more aggressive stance. Unique Fabrication supplied a custom front lip, rear spoiler and custom trunk lid, and the exterior was finished in a custom Kylie Tjin Axalta green paint job. "The Tjin Edition Hyundai Genesis is the perfect mix of speed and style," said Neil Tjin, president, TJIN Edition RoadShow.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury