2013 Hyundai Sonata 2.0 Turbo Se Gdi 34mpg Hwy 1 Owner Low Miles Clean Mint on 2040-cars

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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai rehires R&D president let go over quality issues

Last November, Hyundai announced the resignations of research and development president Kwon Moon-sik and two other R&D executives. At that time, it was said that the executives wished to "take responsibility for a series of quality issues" at the Korean automaker. Kwon Moon-sik had only been in the position for a year, but some of the quality issues thought to have caused the resignations included recalls of the Genesis and other sedans around the world, along with the company's much-publicized fuel economy overstatement controversy - both of which dealt with matters that transpired before Moon-sik took his position. In its statement at the time, Hyundai said, "The latest personnel change shows our firm commitment to quality management and reaffirms our will to continuously improve R&D competitiveness."
Three months later, Reuters is reporting that Moon-sik is back with the company, a statement announcing the rehire saying, "Given his expertise, experience and leadership skills, we reinstated president Kwon to enhance quality and R&D capability from scratch." Company chairman Chung Mong-koo is said to have a reputation for firing then rehiring workers, and it's possible this rehire is especially timely because Hyundai will bring its new Sonata to market this year and likely wants its experienced R&D captain at the wheel.
The man who had taken Moon-sik's position has returned to his previous post as head of powertrain development. However, in another surprise resignation, the head of Hyundai's design center, Oh Sug-geun, has left the company for "personal reasons." He has been replaced by Lee Byung-seob, who moves up from his position as head of exterior design.

Hyundai Veloster Turbos strut their SEMA stuff

Hyundai brought a pair of very yellow Velosters to this year's SEMA Show. The first is the car you see above - the Veloster Hylighter. Built in a partnership with aftermarket accessory supplier EGR Group, it's based on a Veloster Turbo, but has been extensively modified for its trip to Vegas.
The paint, a custom color called Yellowcake, a type of uranium powder used to prepare fuel for nuclear reactors, certainly catches the eye. And if for some reason it doesn't, black graphics and a LED light bar on the roof most certainly will. An EGR widebody kit has been fitted for an even bigger visual impact, while the DPE three-piece wheels add some flair. The cabin sports a pair of Takata racing seats and harnesses, as well as a roll cage from Creations n' Chrome.
The engine is an uprated version of the turbocharged, 1.6-liter engine found in the standard Veloster Turbo, but it's been fitted with an AEM intake and a MagnaFlow exhaust, for a bit of extra oomph. A coil-over suspension from ARK, an AEM strut-tower bar and Toyo Proxes R888 tires afford a bit more handling potential for the VT, while a Brembo brake package can bring things to a rapid halt.