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2014 Hyundai Azera gives you more for less

The Azera is sort of the forgotten Hyundai. Despite just having rolled out the new version a couple of years ago, the Korean automaker hasn't been able to move them very quickly. Where the smaller Sonata and Elantra sell in the tens of thousands each month, the fullsize Azera barely reaches that in a year. In fact it's Hyundai's second slowest-selling model, behind the flagship Equus. But Hyundai's not resigning itself to letting Azeras sit around on dealer lots. Thus, the company is actually reducing the car's price while increasing the array of standard equipment.
Now starting at $31,000, the base 2014 Azera now comes with a six-inch color LCD, backup camera, blind-spot mirror and three years of Assurance Connected Care services. Spring for the $34,750 Azera Limited and you get an eight-inch display, electroluminescent gauges, LCD trip computer and power folding mirrors.
Despite the increased level of specification, the Azera is now $1,250 cheaper than the previous-year model, while still offering the highest specific output and most front-seat room in its class. Scope out the details in the press release below and the fresh batch of images in the gallery above for a closer look.

Hyundai concept looks like Le Mans prototype from 2025

Hyundai is ripping the sheet off its N 2025 Vision Gran Turismo for the latest teaser of the digital racecar. The fighter jet-inspired design looks ready to turn on the afterburners at Le Mans a decade from now, but it debuts at this year's Frankfurt Motor Show to promote the company's new N performance sub-brand. The N 2025 is the latest in a long line of imaginative Vision Gran Turismo concepts from a plethora of automakers, but Hyundai is still keeping exact details about its entry a secret. The company admits that the racer highlights sustainable technology under the long, low-slung body, and that suggests something other than just a high-revving internal combustion engine for power. In addition to the PlayStation racer, Hyundai has a few other debuts in store for the German event. The new i20 Active and Sante Fe will get their European unveilings, and the Vision G Coupe will come along, as well. To further push the performance image, the next-gen 2016 i20 World Rally Championship car will also be on display. Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets 09 September, 2015 Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets - Broadcast of pre-show begins at 11:15 CET, Tuesday 15 September 2015 - Online newsroom enriches flow of information - Hyundai Motor showcases new models and visionary concept cars September 9, 2015 - Hyundai Motor will live-stream its press conference at the 2015 Frankfurt International Motor Show, enabling a wider audience to learn about the brand's passion for performance and a host of new Hyundai models, design concepts and technologies. New i20 Active and New Santa Fe will premiere in Europe, enhancing Hyundai Motor's European range of Crossover and SUV models. The company will also showcase its new high-performance N sub-brand, brought to life through the thrilling Hyundai N 2025 Vision Gran Turismo concept car and the New Generation i20 WRC car being previewed ahead of the 2016 World Rally Championship season. The Vision G coupe concept introduces dynamic design and advanced technology as inspiration for future premium products. The Hyundai Motor press conference will take place in Hall 6 at 11:30 CET on Tuesday 15 September 2015, and the livestream will be available via www.hyundai.news/IAA2015.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.