2011 Hyundai Sonata Limited Sedan 4-door 2.0l on 2040-cars

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2015 Hyundai Sonata gets a shadowy preview

It's only been on the market since 2010, but such is the hectic pace of the family sedan world that the Hyundai Sonata finds itself as the elder statesmen of the midsize segment. The current, sixth-generation sedan put the Korean automaker in the hunt with its audacious Fluidic Sculpture styling and bold powertrain choices (it was the first to eschew a six-cylinder option), but time has brought with it tough new competitors from the likes of Ford, Honda, Mazda and others, so it's time for a new model.
Previewed here in this official teaser rendering is an all-new, seventh-generation model, and at first blush, it looks markedly more conservative and refined than its predecessor, with more restrained surfacing and a more traditional six-sided grille. Scheduled for a world premiere in Korea later this month, the Sonata is expected to make its first show circuit appearance at the New York Auto Show in April.
Built atop a platform with significantly more advanced high-strength steel (51 percent vs. 21 percent) and increased use of structural adhesives, the Sonata's bones promise to be both more rigid (by 40 percent) and lighter. Cloaked in Fluidic Sculpture 2.0 bodywork, so far Hyundai isn't saying much about powertrain updates, but it is trumpeting a redesigned interior with a new infotainment interface and redesigned seats.

Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video: