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Hyundai's Genesis G90 caught totally uncovered

It seems weird to type "Genesis" without "Hyundai" in front of it – unless we're referring to the band, of course, which we aren't. What we have here is the first car that'll launch under Hyundai's new premium brand, officially called Genesis. This is essentially the replacement for the Equus, and when it reaches the States, it'll be called G90. The G90 clearly makes strong use of Hyundai's "Athletic Elegance" design language, and looks like a more premium version of the existing Genesis sedan. There's a long hood, hexagonal grille, and vertically oriented taillamps that flow down the rear fascia. Judging by these low-res spy shots, we like what we see – even if, from some angles, it looks strangely familiar. Genesis (the brand) launches next month in Hyundai's home market. Following the G90, the Genesis sedan as we currently know it will move to G80 nomenclature, and a midsize, rear-wheel-drive sedan – G70 – will follow. A luxury SUV and sport coupe will round out the premium lineup. Head over to Korean site Bobaedream.co.kr for a view of the G90's rump, as well.

Hyundai hits milestone with 10 million cars sold in US

Hyundai entered the US market in 1986, and initial success with the Excel was followed by a difficult period of quality woes. The company refused to bow out of the country, and began a turnaround. Now after nearly 30 years, the automaker is a highly respected player in the market and is celebrating the milestone of selling its 10 millionth vehicle in the US. Amazingly, just five models make up nearly 85 percent of Hyundai's lifetime US sales, and unsurprisingly the Scoupe isn't one of them. The brand's bestselling model in that time is the Sonata with nearly 2.5 million examples on the road and 24.98 percent of the company's total volume. At 24.85 percent of deliveries, the Elantra barely squeezes into second place, and the Santa Fe is a somewhat distant third with about 1.25 million deliveries. Rounding out the top five are the Excel – Hyundai's first US model – at 11.47 percent and the Accent at 11.03 percent. Since opening in 2005, Hyundai Motor Manufacturing Alabama has been responsible for a healthy portion of those 10 million total sales by assembling 2.66 million vehicles, including the Sonata and Elantra. "About 56 percent of the cars Hyundai sells in the United States are made here," company President and CEO Dave Zuchowski said in the milestone's announcement. Take a look at where Hyundai is today and at some of its vintage models in the gallery above. With volume up consecutively for the last seven years, it probably won't take another three decades for the automaker to celebrate the 20 million mark. Milestone Marks Automaker's Continued Investment in U.S. Market and Economy FOUNTAIN VALLEY, Calif., Oct. 28, 2015 – Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai's continually expanding lineup. "The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line," said Derrick Hatami, vice president of national sales, Hyundai Motor America. "Today serves as a testament to the design, quality and value of Hyundai's product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015.

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.